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How to choose adword campaign

by Double Q
1 replies
Want to try google adwords, but dont know how to choose the right campaign type?

By
1. Brands
2. Product categories
3. any suggestion

By the way, each campaign type, should i separate into different location ?eg , brand for USA, Brands for EU, Brands for S.Asia

My shop is selling airsoft, its is a niche market.

Please advise, many thanks
#adword #campaign #choose
  • Profile picture of the author Sergio80
    Hi DoubleQ, you can categorize it and you should..

    It depends on the product but for most products the basic version is:

    Brands-US
    Brands-UK
    Brands-Canada, etc.

    Product Type: A
    Product Type: B
    Product Type: C

    Creating campaigns for different territories is good as you can use Targeted Ads for each audience for that specific country.
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