Youtube ads can now be targeted based on Google searches - has anyone used it yet?
On the 20th of January Google announced that they would allow advertisers to target Youtube ads based on users' Google search history.
This is an interesting development, as search ads tend to give most people a great ROI in direct response campaigns, whereas Youtube ads have mostly been used for branding and awareness.
Given that the blog post was released a couple of weeks ago now, has anyone been able to access this feature yet? If so, how is it working? Are you using it for direct response or branding?
This is an interesting development, as search ads tend to give most people a great ROI in direct response campaigns, whereas Youtube ads have mostly been used for branding and awareness.
Given that the blog post was released a couple of weeks ago now, has anyone been able to access this feature yet? If so, how is it working? Are you using it for direct response or branding?
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