What is a good conversion rate for CPAs?

by Jhf14
19 replies
Warriors,

I am currently promoting CPA offers and wanted to know what a good conversion rate is...

My guess was 2%, but I am not sure.
#conversion #cpas #good #rate
  • There is no way to determine this with the details provided, as there are to many variables involved.

    And besides, most people will not share there conversion rates...
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  • CPA conversions should be higher than other affiliate programs. People are more willing to sign up for free trials than they are at buying a $47 ebook - especially when they dont read the fine print about the huge charge they are going to get.
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  • Profile picture of the author martin7788
    Hello, I have had some weak conversion rates with my affiliate offers. Which CPA program are you using?

    Thanks
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  • Profile picture of the author Kenster
    Conversion rates will generally be higher for cpa because actions many times dont involve sales or pulling out credit card.

    There is no way to determine a good overall conversion rate. It depends on method of promotion and the type of offer. Email submits will have much different conversion than a 35 payout trial offer.

    And dont worry too much about network conversion rates. They are normally pretty scewed.

    Good luck
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  • Profile picture of the author breakdance
    Hey, out of a *100* visitors (targeted), what percentage/% do you guys think would sign-up for a free life insurance quote that has like 8 fields?

    Basically, for every 100 *targeted* visitors to a life insurance site/blog, do you think that we could expect like at least *7* of them to sign-up for a quote?
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  • Profile picture of the author KC-Coop
    It really depends on the offer, the type of offer, where your traffic source is. There are a metric ton of different variables. You shouldn't worry about your conversion rate as much as if your EPC is higher than what your paying per click.

    A lot of traffic sources will convert lower than others but at the same time they will be cheaper per click anyway - so as long as your making money it doesn't matter. You just need to tweak your bids and adjust after you do some testing - and get your CPC down so you're profitable.

    If you are driving free traffic then theres another whole host of variables. For you breakdance - I still can't help you because I don't know where the traffic is coming from. Targeted traffic from Adwords is a lot different than targeted traffic from Facebook.
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    • Profile picture of the author breakdance
      Originally Posted by KC-Coop View Post

      If you are driving free traffic then theres another whole host of variables. For you breakdance - I still can't help you because I don't know where the traffic is coming from. Targeted traffic from Adwords is a lot different than targeted traffic from Facebook.
      Mr. KC, my traffic would mainly be coming from the #1-#3 spot on Google, using SEO tactics, with article marketing, blogging, backlinks, etc...
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  • Profile picture of the author dndoseller
    2% is acceptable and worth it to keep running for sure.

    The best I have ever experienced was 10% via Yahoo Answers but YA is really picky and some CPA networks don't allow it.
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  • Profile picture of the author pikachu
    As everyone else said, it really depends. As long as you're profiting, its OK. Free traffic converting at any rate is good, but always better to get higher. If you're doing PPC, how cheap are you clicks? Are you turning a profit? How targeted are the ads? I like to keep conversions at least at 10% for a lot of PPC campaigns as I'll make a good profit then, but whatever works for you Good luck!
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  • Profile picture of the author Fors
    I mainly do e-mail/zip submits and for those I want atleast 20% conversion rate. The best one I got going right now has about 30-35% conv rate which is pretty damn sweet
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    • Profile picture of the author Success With Dany
      Banned
      Originally Posted by Fors View Post

      I mainly do e-mail/zip submits and for those I want atleast 20% conversion rate. The best one I got going right now has about 30-35% conv rate which is pretty damn sweet
      That must bring a decent paycheck!
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      • Profile picture of the author Fors
        Originally Posted by Success With Dany View Post

        That must bring a decent paycheck!
        Oh yea is was so good the campaign was making 100$+/day net profit from the first day without any optimization whatsoever. Sometimes you get lucky =)
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        • Profile picture of the author Success With Dany
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          Originally Posted by Fors View Post

          Oh yea is was so good the campaign was making 100$+/day net profit from the first day without any optimization whatsoever. Sometimes you get lucky =)
          Right on! I'd be extremely happy to live with a daily 100$ in my bank account With paid or free traffic?
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          • Profile picture of the author Fors
            Originally Posted by Success With Dany View Post

            Right on! I'd be extremely happy to live with a daily 100$ in my bank account With paid or free traffic?
            Paid traffic, Im too lazy for all the seo stuff ^^
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    • Profile picture of the author RevenueGatewayRod
      Originally Posted by Fors View Post

      I mainly do e-mail/zip submits and for those I want atleast 20% conversion rate. The best one I got going right now has about 30-35% conv rate which is pretty damn sweet
      I've seen this happened many times, but specifically for email/zip submits, and on free trial offers I've seen 10-15% conversion rate from Top Affiliates, earning pretty high commissions daily, so at the end of the day is a trial/error, you have to try different techniques, custom LP's, PPC, keywords, tageted URL's, etc.

      Important thing is to get a decent paycheck at the end of the month.
      Good luck!!!
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  • Profile picture of the author krishnaGopal
    i find that with most CPA offers I have promoted a good conversion rate has been between 1-4%. With download and email submits I usually see a much a higher rate though. Its just the ones with free trial offers I usualy get between 1-4%.
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  • Profile picture of the author MrIMVO
    I'm also wondering what conversion averages to use in an attempt to determine my cost of traffic.

    My math goes something like this. (with 5% click thru rates on emails and 1% purchase rates of visitors -- both the 5% and 1% respectively are gross generalizations)

    If I email 2000 leads and it gets me 100 (5%) click thrus that come to my site and then only (1%) buys then that sale has to pay for the 2000 leads.
    A $120 product means I can only spend .12 (twelve cents) on a lead.

    Is my math correct?
    Are my guesstimations correct on an average of 5% click thru and 1% sale?

    Just trying to run the numbers. I don't want to go broke buying traffic to sell a $120 product.
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  • Profile picture of the author rb1925
    Zip and email submits will have the highest conversion rates. For good offers these can be as high as 30%. Generally, the more info a user has to submit, the lower the conversion rate will be.
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  • Profile picture of the author MrIMVO
    @rb1925 - Not familiar with 'zip' submit. I don't want to highjack the thread so can you pm me or point me in the direction of education on what you're talking about? thanks.
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