How to find and work with publishers

by seogeo 3 replies
Hey everyone. So I've been doing my homework the last few weeks and have been looking to get into CPA/CPL but I have a few lingering questions that I can't seem to find an answer to. In addition to getting into media buying I'd like to broker offers to publishers:

1) How do you find publishers you can broker offers to?

2) How do you ensure they don't burn you and send you a bunch of bot/incent/misc shady leads that will get you in trouble with the advertiser or just not paid but then the publisher insists on getting paid?

3) Finally, why would a publisher take a brokered offer that they could get straight from a network/advertiser themselves?
#ad networks (cpm/cpl, display) #find #publishers #work
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