Hopefully someone can share their advice here. I know this has been written elsewhere, but I haven't found the answer to my specific question about contradicting advice.
Regarding the Facebook tracking pixel, I got the base code on all my pages. However, I'm confused about adding the standard event code to my confirmation pages.
Facebook gives 2 sets of instructions on this that contradict each other.
One set of instructions says to place the code within the base code that's within the <head> section. Another set of instructions says to NOT put the code in the base code, but instead, place it right at the beginning of the <body> tag, within it's own <script></script> tags.
This is the page that says to do it both ways - each contradicting the other:
Then, there are customer conversions, which is a whole other layer of conversions.
Right now I just want to track leads, people that sign up to my list, so I wanna know where to put the code to do this, but I wanna know everything I can about this code, so I can use it in the future for other tracking.