I just started with google shopping last month and trying to adjust my settings day by day based on results.
Few observations -
- i started using google shopping and getting some success as start improving sales.
- I sat budget of $20 but its hardly consuming 50 to 70% of budget with lesser impressions
- then i increased max cpc amount to benchmark cpc and next days found that benchmark cpc has been increased but still budget is not depleted.
- But increasing CPC will decrease clicks as each click will cost more.
should i keep increasing max cpc till i feel i get more impressions and clicks to atleast deplete my daily budget as more clicks means more sales.
what you guys suggest.