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Facebook Ads : Received 10 times less impression than what facebook suggested at the time of bidding

by Rahul Chaurasia
8 replies
I received 10 times less impression for my campaign ads. of course, I was testing but I created few ads before too. But that time I was not remember suggested impression. I feel cheated. I know there is accurate detail about impression forecasting. but the difference like this?
#ads #bidding #facebook #impression #received #suggested #time #times
  • Profile picture of the author girishdkale
    Surely there is something which you need to check at your end. Normally FB has highly sophisticated algorithms for ad targeting.
    Check if you have put any time constraints for showing the ads.
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    Regards,
    Girish Kale

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    • Profile picture of the author Rahul Chaurasia
      i was run ads for 1 day. and select specific country & interest. And estimate impressions was updated every time I was select country or interest

      you can see in screenshot. its still showing 3-6 times more impression for same ads even i did not change anything in it. but taht time suggested impression was much more tahn now.

      http://prntscr.com/fl4u6p
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      • Profile picture of the author girishdkale
        Hi,
        Check the warning on the top - it says "Your Boosted Post May Not Run".
        You should not ignore "warnings" from FB :-)

        I think you have too much text in the ad. the rule is no more than 20% should be text.
        Please check this guideline -
        https://www.facebook.com/notes/livin...8458160511405/

        You can use this tool to check out the text -
        https://www.facebook.com/ads/tools/text_overlay
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        Regards,
        Girish Kale

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        • Profile picture of the author Rahul Chaurasia
          you mean this could be the reason for fewer impressions than estimated? Because it was showing that warning before but after manual review ads were running successfully. There is no text in ads but the image design looks like text.
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          • Profile picture of the author girishdkale
            Its possible, you need to experiment.
            Did that ad pass the tool which I mentioned before?

            FB will not reveal any more info.
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            Regards,
            Girish Kale

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            • Profile picture of the author Rahul Chaurasia
              i checked my image was fail. i think you are right and its also mentioned on tool page(more text less reach).

              But they should write more text less impression than suggested
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      • Profile picture of the author ChrisBa
        Originally Posted by Rahul Chaurasia View Post

        i was run ads for 1 day. and select specific country & interest. And estimate impressions was updated every time I was select country or interest

        you can see in screenshot. its still showing 3-6 times more impression for same ads even i did not change anything in it. but taht time suggested impression was much more tahn now.

        http://prntscr.com/fl4u6p
        1 day is far too short to be doing this comparison. You need to let it run much like longer then compare against the suggested impressions.
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        • Profile picture of the author Rahul Chaurasia
          okey, thanks for the reply. But i thought 1 day is too short for compare click & conversion. but i thought the impression should be near to what Facebook suggest. By the way, I found girishdkale's answer more fit. Because it was clearly mentioned in tool(link he provide) add will reach less poeple when there is text on image(more text less reach)
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