Over $1 per click (adwords) for a keyword that has zero competition
I have a local ad with AdWords express for a business I'm managing. What I'm confused about is it's charging over $1 per click, but there is no competition. None of my competitors even have a website. I checked keyword planner and the suggested bid is blank. So I'm a little puzzled why Google is charging me so much. I'm not very experienced with Adwords so maybe this is normal?
Thanks
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