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Need help on FB/Google ads and conversion

by chrisjkemp
2 replies
Hello,

I am looking for help on an ad campaign that is 3 weeks old. I appreciate any help in advance.

I have started both google and facebook ads to promote my financial advising practice. I offer free consultations and my goal is to have people complete the form on my websites landing page www.sandiegofinancialguidance.com/contact

So far I have had 898 clicks and have paid about $775. Facebook is a lot cheaper- .53 on average and google is 1.30. I have only had conversions (the form was completed or I was emailed) from google. I am told my industry has a really high conversion rate, due to the lack of competition of 3.5%, but I have a .33% conversion rate. I am wondering if its my ads, my landing page or both. any advice?

My best ad for google has 78 clicks 7554 impressions CTR 1.03 CPC .93 Avg Pos 1.2
"Questions on investments? Meet
with a local financial advisor
sandiegofinancialguidance.com/contact
in San Diego. Securities offered through LPL Financial Member FINRA/SIPC"

My best ad for Facebook has 158 click reach 6774 cpc .40 revevance of 4 frequency 1.66 impression 11,267 and unique link of 150.
The add has a graphic of a piggy bank and some retirement paperwork
"(bold) Are you paying too much?(Bold)
Review your investment account fees for no cost. Talk or meet with a LPL Financial advisor in San Diego. Securities offered through LPL Financial Member FINRA/SIPC"


What do you think of my ads? Are they working well? What about my landing page? Thanks again.
#ads #conversion #fb or google
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  • Profile picture of the author munir ahmed
    Hey,
    I just went on to your page.
    There too much information on there
    and doesn't really shout out to me
    what the form is there for.

    I suggest you try creating something
    more simple and straight to the point.

    May be have a big question and then
    a solution or something you can help
    them with.

    Regarding the traffic I hope you have a
    strategy behind it.
    You need to understand cold traffic who
    don't know you and never heard of you
    will not fill out the form,

    Another great thing you can do is try
    shorten the form as many will get scared
    of the amount of details they have to fill.

    Another word keep it simple to the point
    and maybe have a optin where you can then
    direct them to a form via email later on.

    Try write an free e-book to giveaway or a
    small video explaining to them what you
    are about.

    Hope this was beneficial to you...
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  • Profile picture of the author 55sadhikar
    Your best strategy would be to find similar ads in your niche and optin into their list. Go through the strategy and system they do to close the sale and replicate that in your own marketing strategy.
    Obviously you want to follow the trail of the smart marketers and put your own spin and make it better.
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    Avoid These 7 Affiliate Marketing Mistakes
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