Dramatic Change in Conversion Ratio...Why?

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I've been running this campaign for about 2 weeks now with huge success and no adjustments in keywords or anything so far.

Today I log in to neverblue to check my stats and I notice instead of the healthy %37 conversion ratio like average the one ad dropped to a 13.6 percent.

Checked my traffic and its all very similar....what could of happened and has this happened to anyone ever?

This is a ZIP Submit for the record.
#ad networks (cpm/cpl, display) #change #conversion #dramatic #ratiowhy
  • This sometimes happens... just one of those things with cpa or affiliate marketing in general...

    conversion rates will change day by day but will sort itself out over the period of about a month or so..

    If it happens for like a week then start investigating a bit more.. but if its just a day or so.. i wouldnt be too concerned
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    Dramatic Change in Conversion Ratio...Why?

    I've been running this campaign for about 2 weeks now with huge success and no adjustments in keywords or anything so far. Today I log in to neverblue to check my stats and I notice instead of the healthy %37 conversion ratio like average the one ad dropped to a 13.6 percent.