Will FB ads always be too expensive for me?
2 years ago I briefly looked into it and got the impression that a click would cost me around $0.6, which makes it impossible.
Yet I regularly see ads on FB for products I really can't believe would convert over 1%, or for affiliate stuff where the marketer will only get a commission.
How are they profitable?
What am I missing here?
Could an experienced FB Ads marketer enlighten me?