FB Video Ads 20% Text Rule
Trying to wrap my head around how Facebook's 20% text policy applies to videos. How it's been explained to me is:
With the 20% text policies for video ads, it only applies to the thumbnail or first slide/image. The thumbnail is able to be adjusted if your first image is over 20% text.
My questions within this are:
Do square FB videos have thumbnails? My understanding is they play automatically meaning they wouldn't use one.
Would this mean than that you would look at literally the first frame or first few seconds and define that as the 20% text rule meaning after a second you can go into full frame text, or should you aim to keep the entire video under 20% text?
Essentially, how would they define "the first image?" On a square video?
Thanks in advance!
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nicheblogger75 -
Thanks - Reply
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