What is AdWords Up To?

Are you in the same region that you're ads are targeted for?

I usually bid higher at the beginning and then lower my bid later, you might want to give that a try.

If they don't think your ad is relevant then they likely won't allow it, I would suspect that Google doesn't think it is relevant. I don't think they want to alienate the few remaining people who don't adblock these days with annoying suggestions.

Hey,
Google AdWords is based on an auction system that rewards businesses who have high-quality ad campaigns with lower costs and better ad placement.
The most expensive keywords in AdWords and Bing Ads.

Update.

@ChrisBa you made me think a bit, maybe this is only occurring in the UK, with US search results full of ads. This would indicate that I am bidding US rates for all the countries in my list and should be bidding independently.

So I used US and Canadian proxies and got very similar results. The search results are similar but not identical. The top results are the same but further down there are some differences.

This is what I have so far:
google.co.uk: one ad at top of page 1, no ads on subsequent pages
google.ca from Canadian IP: one ad at top of page 1 & 2 (same ad), no ads on subsequent pages
google.com from US IP: one ad at top of page 1, 2 & 3 (same ad), no ads on subsequent pages

Is it possible that the bidder has deliberately tied up all the top places with a single ad? Can this be done with AdWords?

The keyword is "traffic and conversion" (without the quotes).

Hopping it will be beneficial for me also..... Thanks....

I could imagine that after seeing their bid is not enough for the first page, Adwords users might just stop the campaign as they wouldn't expect any significant results from it. Also, I am not sure there are a whole many people going to 2nd and 3rd search result pages.

It proceeds Object because of type-erasure which replaces all nonspecific types with Purpose. There is no way to determine at runtime what generic type was on condition that at compile-time.

Hi Peter,

Perhaps I can provide a little insight into what you are observing.

As you may already know, AdWords implemented Quality Scores back in 2005, If your were advertising back then you are probably very aware of that event, Commonly called the "Google Slap".

The introduction of Quality Scores fixed a major problem for Google, declining ad revenue due to low trust in the ad quality by searchers. Quality Score radically changed how the AdWords ad auction works. At that point Ad rank was determined by multiplying your bid by your Quality Score to calculate Your Ad Rank Score.

There have been a number of modifications to the ad auction since then.

Currently, Ad Rank Scores are calculated by multiplying your Expected Click-through-rate by your Bid. So in addition to ad Quality Score, your "Expected CTR (adjusted for projected impact of ad extensions) will determine your Ad Rank Score.

Another thing to consider is that Google will not display any ads at the top of the search results that have less than a QS7. So there is no way that your brand new ad will display at the top of SERP. You have to wait until you a\have earned a QS of 7 or higher for the search term and only then will your ad appear at the top of the SERP.

Bear in mind that your ads are not competing for page position based solely on other advertiser competition, you are also competing with organic search results. All ads have to compete with organic search results for a position on the page. If an ad doesn't rank high enough it isn't going to appear on the page at all.

The reason you are seeing only one ad at the top of the page is because only one advertiser bid high enough to be there while also scoring an above average Quality Score. As a brand new advertiser it isn't likely that you have enough data accumulated to determine your Quality Score, and thus no possibility to earn a top ad slot position.

I hope that makes sense. Here are a couple links that go into a bit more detail for you:

https://support.google.com/adwords/answer/1722122?hl=en

https://support.google.com/adwords/a..._topic=3121771

HTH,

Don Burk

Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers.

Google would rather have a "vacancy" in an ad position than give it to an advertiser too cheaply (in their view). It's as if they realize that always running those 4 top ads are mild annoyances to their searchers, and they are unwilling to "devalue" their searchers' experience with ads unless Google is paid sufficiently for slightly harming its searcher experience. Of course, pay them sufficiently, and this "concern" goes away.

It's also like they are setting an exclusivity revenue floor on the "value"of the ad. It's not really just on the price of the bid though. Someone else who bid less than you might have their ad appear (even though yours doesn't) if Google feels that the other advertiser's expected CTR would be higher, and thus provide Google with more revenues than your ad would, even though the other advertiser is bidding less.

If your ad has not established a CTR history for that keyword, Google uses their "guess-timate" based on prior history of that adgroup and other info. If it's a new adgroup, you have even less history. If it's a new Adwords account, you have even LESS. The less history that you account has with Google, the less credibility that you have with them, and the more they will charge you. When you first start using Adwords, they really hose you, and make you pay to "establish a CTR history" with them. You could shell out thousands before you get your ads to show at a reasonable cost when you first start your account (depending on your keywords). Google considers this a part of your investment in Adwords.

I have keywords that I routinely pay $0.65 (USD) in Bing Ads, which my Google representative suggested that I bid $4.00 for on their system to start getting my ads to display. This would only be until I get an Adwords CTR history established since it was a new Adwords account. He said I should expect to lose thousands for 90 days on my Adwords account, but that I should consider it as an investment, as the minimum bid to show my ad would come down as the ad value gains credibility through actual results (CTR). At the same time, he said, I would gain the knowledge of which keywords will eventually make me a lot of money.

Sounds fun, huh? Yeah, I thought it sounded great too! What's a few thousand bucks here and there between friends to get the relationship established. I hope my sarcasm is coming though, folks.