What is AdWords Up To?
I am targeting some keywords in a niche, not important which niche. Let's take one for example, where the minimum bid recommended by AdWords was £4 if I want my ad to get on page 1 of results.
In other words, if I bid less I may only get my ad to appear on page 2 or 3. Now I want to get cheaper traffic than that so I bid much less just to see what would happen. Unsurprisingly I did not get any impressions at all.
But there is a surprising bit. When I search my keyword, there is exactly ONE ad at the top of the search results, and ZERO ads on pages 2 and 3.
This can only mean that there is no bid. Nearly nobody is bidding on that word, but if I bid lower than Google's recommended minimum there are no impressions.
To put it succinctly, Google would rather have no revenue than sell a click for less than a certain amount. And that certain amount was not determined by the bidding mechanism.
Has anyone else had a similar experience?
Hey, I have been away from AW for about 10 years so if I am showing my ignorance, please cut me some slack! ;^)
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