How many clicks do you use to test a CPA offer?

by Lance Johnson 9 replies
Hi guys, trying to map out what a solid amount of data is to decide whether or not we need to optimize or just find another offer.
  1. How many clicks do you send to an offer to get the initial data?
  2. What kind of metrics are you looking for to decide if you're going to try to optimize or just find another offer?

Thanks!
JMJ -Lance
#ad networks (cpm/cpl, display) #clicks #cpa #offer
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  • Profile picture of the author ChrisBa
    A good rule of thumb I’ve heard is to spend $25-35 before making any changes or stopping an offer. From there it will depend on if you have conversions and what data you collected.
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    • Profile picture of the author expmrb
      Originally Posted by ChrisBa View Post

      A good rule of thumb I’ve heard is to spend $25-35 before making any changes or stopping an offer. From there it will depend on if you have conversions and what data you collected.
      I agree and there are no specific number of clicks.
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  • Profile picture of the author ianternet
    this really depends on the type of traffic. I know its a generic question because if you buy shitty traffic you might want to spend more than one where you are spending more per click.

    it doesnt matter on the click it is about ROI. lets say you tested 100$ in 1 day, I wouldnt stop because you havent done a weeks test.

    one thing is do you have the highest converting LP? did you do enough AB tests? it isnt about clicks, did you do enough to try to get a conversion? I can say I spent 100$ to $100k and just breaking even because of testing.

    EPC/ROI is your number not clicks
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  • Profile picture of the author Davids22
    It depends on a large variety of factors.

    What's the offer? What's the payout? Whats the action that needs to be completed?

    Some people say you need at least 3-5x the offer payout per placement and landing page for "statistically significant data".

    1. Again, this depends - is it SEA traffic where people are searching for "buy xyz" or popup traffic?
    2. At the end of the day, ROI, or EPC vs CPC. However, this once again, depends on the traffic source, or if you have a landing page. All metrics are important to some degree.

    For a more detailed answer to your specific case you may need to elaborate your questions and provide more details
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  • Profile picture of the author Lance Johnson
    Great stuff - thanks all! A better way to put it would be this:

    When you're testing an offer, what's the decision tree you personally use to decide whether to kill it or keep it running?

    For instance: payout is $35. "I'll set my budget at 0.5x payout per day and try new banners daily. If I haven't made a conversion after 3x payout, I kill it and move on".

    Great stuff - thank you!
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  • Profile picture of the author clickwinks
    Hey,

    Clicks does not matter where and what you are targeting is important, work on different landers with a budget of $25 you will see results and from their try to optimise by playing around with bids, always setup 2 or 3 campaigns with different bid and see what works and which is giving you better ROI, Also block the bad sources which don't give you any results.
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  • Profile picture of the author jennyjfoy
    I have tried CPA marketing and i had quickly realized that it was one of the best ways for affiliates to monetize their sites.300-208 BrainDumps
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  • Profile picture of the author badboy_Nick
    Originally Posted by Lance Johnson View Post

    Hi guys, trying to map out what a solid amount of data is to decide whether or not we need to optimize or just find another offer.
    1. How many clicks do you send to an offer to get the initial data?
    2. What kind of metrics are you looking for to decide if you're going to try to optimize or just find another offer?

    Thanks!
    JMJ -Lance
    Let me chip in:

    1) I would send a fair whack if you know people are making money and the product has mass market appeal (hint: I tend to stay away from niche products as the markets are usually too small to scale up). Aim for 100 to 400 clicks at the minimum.

    2) I always look ROI and whether this product can be scaled. If both look promising, I stick with it.

    Hope that helps
    Nick
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  • Profile picture of the author 55sadhikar
    Every traffic source is different, You will get different conversion whether the traffic is email , media buys, facebook, mobile , desktop etc.
    If you are getting good CTR on the banner, then people are interested to see your offer, if your landing
    page misses their expectations then conversion won't happen. So, always start with the offer when you design ads. If you rotate the offer that match the ad then you are more likely to see conversion. Then you have copy that massages the reader into taking action. But you already know the EPC and the offer Payout, Then you will know how much clicks to send and see if it converts before you kill the offer or test the offer with different traffic source . But EPC is correct, then you should have things working for you unless there is too many people promoting the same offer.
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