How many clicks do you use to test a CPA offer?

by Lance Johnson 9 replies
Hi guys, trying to map out what a solid amount of data is to decide whether or not we need to optimize or just find another offer.
  1. How many clicks do you send to an offer to get the initial data?
  2. What kind of metrics are you looking for to decide if you're going to try to optimize or just find another offer?

Thanks!
JMJ -Lance
#ad networks (cpm/cpl, display) #clicks #cpa #offer
Avatar of Unregistered
  • Profile picture of the author ChrisBa
    A good rule of thumb I’ve heard is to spend $25-35 before making any changes or stopping an offer. From there it will depend on if you have conversions and what data you collected.
    {{ DiscussionBoard.errors[11243457].message }}
    • Profile picture of the author expmrb
      Originally Posted by ChrisBa View Post

      A good rule of thumb I’ve heard is to spend $25-35 before making any changes or stopping an offer. From there it will depend on if you have conversions and what data you collected.
      I agree and there are no specific number of clicks.
      Signature
      SEO Motionz Forum - A Digital Marketing Forum
      Forum Management & Promotion, SEO Tips, Money Making tips etc.
      {{ DiscussionBoard.errors[11243531].message }}
  • Profile picture of the author Maxxx333
    Hey Lance, i don't think anyone here can really tell you how many one will be enough to test your offer, cause normally people test till they have the expected results , ad they stop! I will advice you to try to consider merging a spy-tool to your campaign to help you with this process, let me tell you for what purpose you could use them, First of all, you could use anyone of them to help you looking for the right ad-network where to pick good offers, provide you analytic for your campaign, optimize your creatives, downloading banners for your campaign, spy your competitors, and the most important thing, searching for the right traffic source where to promote your offer, etc... As you are intending to promote CPA offers, you should subscribe to ADmobiSpy, cause they do have great features for CPA campaigns, either for mobile or desktop, etc... also, this one of the cheapest tool i know for this, and they do have a great support to help you handling this, and they could offer you a trial for you to get in, and master how to use their service. Good luck dude.
    {{ DiscussionBoard.errors[11243815].message }}
  • Profile picture of the author ianternet
    this really depends on the type of traffic. I know its a generic question because if you buy shitty traffic you might want to spend more than one where you are spending more per click.

    it doesnt matter on the click it is about ROI. lets say you tested 100$ in 1 day, I wouldnt stop because you havent done a weeks test.

    one thing is do you have the highest converting LP? did you do enough AB tests? it isnt about clicks, did you do enough to try to get a conversion? I can say I spent 100$ to $100k and just breaking even because of testing.

    EPC/ROI is your number not clicks
    {{ DiscussionBoard.errors[11244608].message }}
  • If you want to learn everything you could want to know about becoming a super affiliate check out my free book, and free web class! www.10KFoundation.com/GO
    {{ DiscussionBoard.errors[11244913].message }}
  • Profile picture of the author Davids22
    It depends on a large variety of factors.

    What's the offer? What's the payout? Whats the action that needs to be completed?

    Some people say you need at least 3-5x the offer payout per placement and landing page for "statistically significant data".

    1. Again, this depends - is it SEA traffic where people are searching for "buy xyz" or popup traffic?
    2. At the end of the day, ROI, or EPC vs CPC. However, this once again, depends on the traffic source, or if you have a landing page. All metrics are important to some degree.

    For a more detailed answer to your specific case you may need to elaborate your questions and provide more details
    {{ DiscussionBoard.errors[11246707].message }}
  • Profile picture of the author Lance Johnson
    Great stuff - thanks all! A better way to put it would be this:

    When you're testing an offer, what's the decision tree you personally use to decide whether to kill it or keep it running?

    For instance: payout is $35. "I'll set my budget at 0.5x payout per day and try new banners daily. If I haven't made a conversion after 3x payout, I kill it and move on".

    Great stuff - thank you!
    {{ DiscussionBoard.errors[11247568].message }}
  • Profile picture of the author clickwinks
    Hey,

    Clicks does not matter where and what you are targeting is important, work on different landers with a budget of $25 you will see results and from their try to optimise by playing around with bids, always setup 2 or 3 campaigns with different bid and see what works and which is giving you better ROI, Also block the bad sources which don't give you any results.
    {{ DiscussionBoard.errors[11248439].message }}
  • Profile picture of the author jennyjfoy
    I have tried CPA marketing and i had quickly realized that it was one of the best ways for affiliates to monetize their sites.300-208 BrainDumps
    {{ DiscussionBoard.errors[11248564].message }}
  • Profile picture of the author badboy_Nick
    Originally Posted by Lance Johnson View Post

    Hi guys, trying to map out what a solid amount of data is to decide whether or not we need to optimize or just find another offer.
    1. How many clicks do you send to an offer to get the initial data?
    2. What kind of metrics are you looking for to decide if you're going to try to optimize or just find another offer?

    Thanks!
    JMJ -Lance
    Let me chip in:

    1) I would send a fair whack if you know people are making money and the product has mass market appeal (hint: I tend to stay away from niche products as the markets are usually too small to scale up). Aim for 100 to 400 clicks at the minimum.

    2) I always look ROI and whether this product can be scaled. If both look promising, I stick with it.

    Hope that helps
    Nick
    Signature
    Read my incredible story: www.affiliatechamp.co.uk
    {{ DiscussionBoard.errors[11251051].message }}
Avatar of Unregistered

Trending Topics