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Facebook ads statistics not adding up! (PageViews vs Clicks)

by James Johnston
5 replies
Hi there,

I'm wondering if anybody could help me, I am running an advert which leads to an email opt in page, and the statistics aren't adding up. The results I'm getting are the following:

Outbound Clicks: 30
Opt in Page Views: 9 (Pixel tracked)

Surely these should be similar at least! I am using ClickFunnels to host my landing/opt in page and it seems to load quite fast, I don't see any issues with it.

Any help would be much appreciated!
#adding #ads #clicks #facebook #pageviews #statistics
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  • Profile picture of the author Billy Kofi
    This might help explain why your Facebook Stats aren't adding up:


    Originally Posted by James Johnston View Post

    Hi there,

    I'm wondering if anybody could help me, I am running an advert which leads to an email opt in page, and the statistics aren't adding up. The results I'm getting are the following:

    Outbound Clicks: 30
    Opt in Page Views: 9 (Pixel tracked)

    Surely these should be similar at least! I am using ClickFunnels to host my landing/opt in page and it seems to load quite fast, I don't see any issues with it. This is the link I'm using for my ad: https://funnelchoice.com/free_dcs_book

    Any help would be much appreciated!
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  • Profile picture of the author ChrisBa
    Originally Posted by James Johnston View Post

    Hi there,

    I'm wondering if anybody could help me, I am running an advert which leads to an email opt in page, and the statistics aren't adding up. The results I'm getting are the following:

    Outbound Clicks: 30
    Opt in Page Views: 9 (Pixel tracked)

    Surely these should be similar at least! I am using ClickFunnels to host my landing/opt in page and it seems to load quite fast, I don't see any issues with it. This is the link I'm using for my ad: https://funnelchoice.com/free_dcs_book

    Any help would be much appreciated!
    The first thing I would check is the time zones and if there is delayed reporting
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  • Profile picture of the author James Johnston
    Thanks for the responses! Unfortunately I am still having problems, the people I am targeting are all in the same timezone so I'm not sure how to get around this.

    The particular advert I ran for a few days resulted in 23 PageViews and 52 outbound clicks, this ratio is consistent across every advert I have previously ran for this link.

    Has anyone else had the same problem?

    Thanks,
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  • Profile picture of the author magnatebiz
    sam e problem here too.
    inconsistent reported values on FB vs actual received ..i cross checked with Bit.ly and heat maps too (not a very accurate tool to measure this i agree but get an idea)
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  • Profile picture of the author James Johnston
    Exactly! Based on our stats, the pixel page view values are correct, however facebook is telling us that we are getting double the advert clicks. Either our pages are taking too long to load (causing the FB pixel to not recognise the views) or facebook is reporting loads of fake advert clicks...
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