Ads Manager, median session length 0.6 seconds for 252 link clicks

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Hi, I just ran a 5-day ad on Facebook, promoting specific products linking correctly to respective product pages. I analyze user behaviour with FB analytics, Google analytics and Hotjar. After two days Hotjar stopped recording sessions. When looking at the Google analytics source/medium l.facebook.com / referral I got a 93% - 100% bounce rate with under 1 second per session duration. There seems to have been no trace of any human visitors for more than 150 link clicks since Hotjar did not record any sessions during that period and analytics showed no user interaction with site content.

Can anyone help me figure out what happened?
#252 #ads #clicks #length #link #manager #median #seconds #session
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  • Profile picture of the author expmrb
    In my opinion social platforms are never good for conversions. They are only good for brand awareness.
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    • Profile picture of the author preludium
      Which platforms, in your opinion, are good for conversion?
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      • Profile picture of the author expmrb
        Originally Posted by preludium View Post

        Which platforms, in your opinion, are good for conversion?
        Well it totally depends on the audience of yours and where they reside.
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  • Profile picture of the author Out Box
    Hi, I just ran a 5-day ad on Facebook, promoting specific products linking correctly to respective product pages. I analyze user behaviour with FB analytics, Google analytics and Hotjar. After two days Hotjar stopped recording sessions. When looking at the Google analytics source/medium l.facebook.com / referral I got a 93% - 100% bounce rate with under 1 second per session duration. There seems to have been no trace of any human visitors for more than 150 link clicks since Hotjar did not record any sessions during that period and analytics showed no user interaction with site content.

    Can anyone help me figure out what happened?
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    Truebestseo
    In my opinion social platforms are never good for conversions.
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