How to succeed with CPA Networks like MaxBounty?

15 replies
I am new to CPA networks like MaxBounty, but it has been overwhelm and overcomplicating things I think which has hindered my success with them, and this holds true to I.M in general I think for me. I've sent traffic by PPC to offers and had got leads but they were low Pay Per Lead offers, and I was spending more on clicks than getting profit.

I just had some questions about how I can get off in the right track with CPA.

1. Is it still good to promote low risk E-Mail/Zip submit offers, or better to focus on higher payout/Pay Per Sale offers long term?

2. How many offers at once could be manageable to promote as CPA offers come and go?

3. What would be some good and bad examples of markets and their niches to promote?

4. Would E-Mail marketing be essential if you wanted this to work?

Those were the main things I've thought about. I'd be grateful for any advice.
Thanks!
#cpa #maxbounty #networks #succeed
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  • Profile picture of the author 55sadhikar
    If Ppc worked for you , you need to eliminate keywords that's not generating money. And keep the ones that is making money. You are doing good just need to fine tune.
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  • Profile picture of the author ChrisBa
    Originally Posted by OliverM201 View Post

    I am new to CPA networks like MaxBounty, but it has been overwhelm and overcomplicating things I think which has hindered my success with them, and this holds true to I.M in general I think for me. I've sent traffic by PPC to offers and had got leads but they were low Pay Per Lead offers, and I was spending more on clicks than getting profit.

    I just had some questions about how I can get off in the right track with CPA.

    1. Is it still good to promote low risk E-Mail/Zip submit offers, or better to focus on higher payout/Pay Per Sale offers long term?

    2. How many offers at once could be manageable to promote as CPA offers come and go?

    3. What would be some good and bad examples of markets and their niches to promote?

    4. Would E-Mail marketing be essential if you wanted this to work?

    Those were the main things I've thought about. I'd be grateful for any advice.
    Thanks!


    1. I would stay away from email and zip submits

    2. This is hard to Answer, I'm not really sure what you're getting at?

    3. If you are just starting out, it's bad idea to be trying high paying offers ($20+)

    4. It's a good idea but not required
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  • Profile picture of the author Ajit Khodke
    You can always ask your AM about the offers that are doing well currently. Also, it is better to stay away with zip submit type offers as these offers often tend to shave your leads from either the network or advertisers side.
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  • Profile picture of the author DIABL0
    I've been promoting affiliate / CPA offers for over 17 years.

    Email / zip submits tend to perform poorly. I haven't run any in years.

    There is no max limit to how many offers you can concurrently run. You need to test and find those that work for you.

    I highly recommend you build a list if you plan to do affiliate marketing. With a list, you can run additional campaigns and follow up at low cost. Which in the long run may end up being the key to success for you.

    Here's some info on how I do things that may help.

    I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.

    I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross promote on the back-end.

    Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...

    The bulk of the PPL offers that I promote pay $20-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

    I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sales. For them, mass appeal is still the number one thing I look for and I also look for one of the following...

    1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.

    2) The buyer can truly get what is being offered at a decent discount.

    3) Solves a house is on fire type problem.

    However, I mainly promote non-PPL offers on the backend.

    Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

    I drive traffic and build responsive email lists by acquiring different forms of email data.

    Basically, I'm building my own traffic that I will always have and can promote offers on demand without having to buy traffic or use any free traffic strategies that usually perform poorly anyway.

    The way I do it is...

    Fresh / targeted 3rd party data, which is email leads of users that have shown an interest in a specific PPL niche or offer and have given permission to receive messages from third parties. You get the opt-in record of each user and it's 100% can-spam compliant.

    Generate real-time Co-reg, which works by placing an ad for a specific PPL offer on a co-registration network and their publishers display it and can request more info about the offer. When a user requests more info, their contact info is automatically imported into your ESP account / campaign and they are sent a message regarding the offer. You pay on a per lead basis.

    There is also rev-share data, which is basically 3rd party data (typically fresh / targeted) that you get for $0 upfront costs and you split the revenue generated from sending it with the data provider. Those that provide rev-share are typically just aggregating the data and aren't marketers and provide it to those that know how to monetize.

    So with the above, I am getting fresh / targeted leads specifically for the PPL offers I'm promoting. However, they are not typically as responsive as a high-quality opt-in list that you build yourself. So to compensate for this you need to work with higher volume. This is not a big deal since the cost is much cheaper and highly scalable compared to traditional list building methods.

    When mailing, you want to skim off the top any fast-track conversions and then for long-term success, you want to always be collecting your opens / clickers, segmenting and removing unresponsive users...converting the leads from quantity to quality and into responsive lists. Which you can then also cross-promote other offers on the back-end.

    So basically the real reason I promote PPL offers because they provide the path of least resistance to generating conversions / $$$ and converting the data into cash producing assets.

    There's actually more to it than it sounds, but done right it can be extremely profitable. Everyone that I know that is in the business and knows what they are doing, for the most part, does 6-7 figures. While that's a huge range, much comes down to one's ability to scale and effectively build / manage the infrastructure needed to scale.

    Couple things I didn't mention because it is beyond anyone doing when they first start out.

    You can also get aged 3rd party data but it is more involved and requires special tools to do successfully.

    Once you have experience, you can find companies that have opt-in / buyer lists that do little with them or nothing at all via email marketing...mainly they call all the users and/or don't know anything about promoting affiliate / CPA offers to fully monetize their data. This requires more work because you have to find the companies, where the other options above are easy to get access to. This is what would be considered 2nd party data, as you manage the companies data and monetize it for a percentage of the net profits generated.

    Anyway, something to think about.
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    • Profile picture of the author alok rathore
      Thank you for you message and nice explanation on how you do the stuff. I promote loan offers. Can you Please help me for getting the third party data and let me know the process to do this.

      Best Regards,

      Alok Singh
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  • Profile picture of the author Notright
    The funny thing is I used to look down on CPA marketing. I saw it as affiliate marketing for girls. But maybe that's because I got denied from MaxBounty.

    However I now do CPA offers through CJ and SaaS and I love! They're an integral part of my strategy!

    The key to success is to build a substantial audience that trusts you and is receptive to you. It's A LOT easier to get people to enter their email address than to actually whip out debbie debit.

    What I love about my CPA offers is I can write about things I actually like to talk about like gay relationships and politics without having to worry about trying to sell them something all the time.

    I have a CPA where I just get 15 cents a lead. But I've built up such an audience that its worth my time to promote and since it costs my very little to promote its worth it because I use that CPA to build up my larger audience!

    CPAs are a GREAT strategy to build up a larger audience!
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  • Profile picture of the author echelon
    Email submit offers may produce conversions faster and cheaper. This could be a source of motivation to continue. However, if you have a case study of a higher payout offer that shows how to get it profitable nowadays, then it may be something to test, if you have the budget.

    Regarding the number of offers, initially focus on mastering a niche that has many offers. This way, you may switch offers once you have a campaign that is profitable with one offer in that niche. You could be promoting multiple offers at the same time. However, what I have tended to do was to switch offers from one niche.

    Email marketing may help you extract more profit from your initial campaigns. Whether you are promoting email submit offers or higher payout offers, it may be beneficial to continuously mail valuable messages and promotional messages to your list of subscribers.
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  • Profile picture of the author Joey Babbs
    My advice for just starting out with CPA would be to pick one or two offers in the same Niche and focus on those only. Don't try to run multiple campaigns all at once

    Before you pick an offer you should think in your mind what is your traffic Source going to be and what is your strategy going to be and getting people to click on your affiliate links. Once you know what your strategy is going to be then you can approach your affiliate manager and tell them what your plan is and what types of offers might work well for that.

    Even though you were starting out it doesn't mean you can't run High payout offers. It just means that you need to think about this as an investment of time and money. Most of the high payout offers will require you to design a nice funnel and will require you to spend money on traffic in order to generate a nice decent income.

    You could spend weeks or months trying to rank a website to promote these products or you could just go and buy traffic immediately and see results. I prefer to pay for traffic since I don't want to waste weeks and months trying to decide if the offer is going to convert or not. Also some of these offers will eventually pause, and all of that work on SEO could have been wasted if you don't have backup offers in place.

    As for email submits they still work and people are still running them but you really need a plan of action. There are some Email submits that are really shady and require that users to jump through hoops if you are going to run email submits make sure they are single opt-in SOI these tend to convert a lot easier.

    As for what's working right now A lot of people are focusing on Native traffic or native ads using advertorials on places like revcontent mgid taboola outbrain. Then there are others who are doing a lot of volume by promoting e-commerce offers for example flashlights last year on Facebook. (just an example)

    Social media and Native ad networks generally will be a good place to start while many will say you shouldn't start there as a newbie I say Dive Right In if you want to make big bucks you got to go where the big fish play.
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  • Profile picture of the author Ajit Khodke
    I would never risk running email submit offers as the advertisers tend to shave a lot. You should stick to promoting PPS campaigns as those are the ones that last long term.
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  • Profile picture of the author ddasgupta
    Hello,
    Can someone please tell me how to use the text and contextual links from the creatives section of maxbounty?
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  • Profile picture of the author tristatemedia
    i actually ran traffic to my landing ppa and had different offers in the rotator and saw which offer was best in the same niche.great data collection
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  • Profile picture of the author paulfrank65
    Keyword is the game everywhere.
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  • Profile picture of the author BottledWater
    Hey,

    Hope all is good.

    What CPA networks and niche's do you work with?
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