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Alternative to Google for crypto/ICO display ads

by DarkDark
6 replies
Hi all,

I'm marketing an upcoming ICO and have been getting pretty good results from Google display ads for the last few months. However, as the Main Sale fast approaches, so too does the Google ban on ICO marketing. Erk!

I've only ever worked with Google so I'd really appreciate some suggestions for decent, crypto-friendly alternatives.

Thanks in advance!!
#ads #alternative #crypto or ico #display #google
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  • Profile picture of the author Ajit Khodke
    Maybe, you an join some crypto related forums and buy banner space on those forums considering they receive a lot of traffic?
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  • Profile picture of the author petimi
    It's strange - google said they banned ICO and crypto ads but I still see tons of these type of ads on Youtube as pre-roll ads.
    Perhaps video ads you can consider?
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    • Profile picture of the author DarkDark
      Yeah, ours are still running! It seems to be okay, so long as you're careful about wording...
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  • Profile picture of the author adamasher1
    Obviously you can post on many forums but I would suggest that you should contact an ID verification company like Shufti Pro and Socure. This will make your ICO secure to invest and also a proper partner will give you better reach as well.
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    • Profile picture of the author DarkDark
      It looks like the advertising ban isn't coming into effect after all. Besides, our ICO has now ended (not a sell-out, but we did pretty well ).

      Originally Posted by adamasher1 View Post

      Obviously you can post on many forums but I would suggest that you should contact an ID verification company like Shufti Pro and Socure. This will make your ICO secure to invest and also a proper partner will give you better reach as well.
      Not necessarily advertising related, but all valid advice. I'll respond to each in case anyone finds this, looking for info for their ICO:

      Forums: Accessible but poor conversion. There are so many ICOs clamouring to be heard on forums that it's hard to get noticed without spamming.

      ID Verification: Verification is good. ICObench and Coinschedule offer a KYC-type verification service with listing. CoinSchedule actually goes one step further, with a deeper, phone/Skype call to a Director for verification (free if you've got a paid listing, I believe).

      Partners: Yeah, you'd hope this was the case, wouldn't you? However, partners are pretty hit and miss in this regard. We had big promises from a hugely well-known partner in the crypto space and they've missed deadlines and generally fannied about, avoiding giving us the promised PR.
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