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AdWords Video 'Your weekly estimates' accuracy?

by warrenonline
2 replies
Hi guys,

For those who do AdWords YouTube marketing, how accurate have you found the 'Your weekly estimates' info to be in the AdWords Video campaign setup page?

If you choose a goal of 'Brand awareness and reach' and fill in your budget, bid, video, some targeting, etc., that estimate info shows at the right of the screen. How accurate have you found it to be in terms of the amount of impressions and views you actually get for a live campaign?

Thanks.
#accuracy #adwords #estimates #video #weekly
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  • Profile picture of the author mostCPA
    Google's changes to their results pages are on ongoing process, so just what is considered the first page will probably continue to be a bit of a moving target. Figure out what average positions work for you and take back control of your bidding strategy. Use the estimated first page bid as a recommendation, but don't automate the process. I know that Google's not perfect (as the $100 estimate burned forever into my brain), so I'm not going to let them tell me where my bids need to be.

    Although this tool in not very accurate but only directional, there are MANY factors leading to this underestimation.


    Good Luck With Your Campaigns!
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  • Profile picture of the author warrenonline
    Thanks. I was asking about the YouTube TrueView instream ads though.
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