CPM dropped mysteriously
My CPM appears to have dropped like a rock around December 20 last year. I was noticing smaller payments but finally got around to investigating. Using Conversant network.
My impressions seem about the same but CPM has dropped from $1.50 region to $0.90 or less. I know there's seasonal variance but this is markedly lower than this same month last year. I see a wide variance in the eCPM for the different campaigns.
Any thoughts?
Thanks,
confundido
My impressions seem about the same but CPM has dropped from $1.50 region to $0.90 or less. I know there's seasonal variance but this is markedly lower than this same month last year. I see a wide variance in the eCPM for the different campaigns.
Any thoughts?
Thanks,
confundido
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confundido -
Thanks - Reply
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