CPM dropped mysteriously

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My CPM appears to have dropped like a rock around December 20 last year. I was noticing smaller payments but finally got around to investigating. Using Conversant network.

My impressions seem about the same but CPM has dropped from $1.50 region to $0.90 or less. I know there's seasonal variance but this is markedly lower than this same month last year. I see a wide variance in the eCPM for the different campaigns.

Any thoughts?

Thanks,

confundido
#ad networks (cpm/cpl, display) #cpm #dropped #mysteriously
  • No one has experience with this and can offer theories?

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    My CPM appears to have dropped like a rock around December 20 last year. I was noticing smaller payments but finally got around to investigating. Using Conversant network. My impressions seem about the same but CPM has dropped from $1.50 region to $0.90 or less. I know there's seasonal variance but this is markedly lower than this same month last year. I see a wide variance in the eCPM for the different campaigns.