CPA Marketing

For paid traffic if you're just starting out id recommend Facebook ads or bing but you should really look at different offers than email submits

I used to use leadpages to make my landing pages but it started putting pressure on my budget so I started using my blog post on WordPress sites as landing pages. if cleverly made, these posts as landing pages work as well as landing pages..

I've been promoting affiliate / CPA offers for over 17 years.

I'm not a fan of email / zip submit offers as they typically don't perform well and haven't run them in years.

I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.

I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross promote on the back-end.

Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...

The bulk of the PPL offers that I promote pay $20-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sales. For them, mass appeal is still the number one thing I look for and I also look for one of the following...

1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.

2) The buyer can truly get what is being offered at a decent discount.

3) Solves a house is on fire type problem.

However, I mainly promote non-PPL offers on the backend.

Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

Something to think about.

I would never promote email submit offers in the first place as there is a lot of scrubbing involved from both the networks side and advertisers side. You should really look into promoting sweepstakes.

Highly suggest you to stay away from such campaigns as you will end burning a lot of money and the conversions are not so good. A lot of scrubbing is involved as I used to promote email submit campaigns like 4-5 years ago.

I'm looking for ways to promote my free trial plus shipping site. I'm a direct advertiser and I'm looking for incent traffic including sweepstakes, surveys, and coregistration. Can anyone make any recommendations besides affiliate networks. I would like to advertise directly with the sources that publishers use to generate incent orders for networks.