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Hi all, I was wondering if anyone is running CPA offers if so, what traffic sources are you using. Better yet what what traffic source has worked for you I'll appreciate your feedback...
#cpa #traffic
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  • Profile picture of the author Maxxx333
    as far as i know about CPA offers, you can make it working good on Facebook, since they have a good traffic for such offers. You only have to pick a good offer, set your campaign great, then run some tests, it will be okay. One thing you should also do, is to make sure you join a good network, where you could have great offers that convert!
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    • Profile picture of the author Rfitness
      Hey I've heard Facebook ads are great for CPA... do you need to make a relevant page to the offer to run the ads through, or just use any old FB fan page? Thanks in advance
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  • Profile picture of the author Slippers
    Originally Posted by Yoobiz247 View Post

    Hi all, I was wondering if anyone is running CPA offers if so, what traffic sources are you using. Better yet what what traffic source has worked for you I'll appreciate your feedback...
    I've been running CPA campaigns for a couple of years. My best traffic source is native ads. Check out Mgid, RevContent and ContentAd.

    For good offers to run on native ads check out AdCombo and BizProfits networks.
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  • Profile picture of the author Ajit Khodke
    Bing has worked quite well for me and considering it's still untapped I would advise you to give it a go!

    I see a lot of marketers moving towards Bing ads lately as it's a tier 1 traffic source but obviously no can beat Adwords and Facebook ads.
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    • Profile picture of the author Yoobiz247
      Am trying bing at the moment, my ads are not being approved at the moment. What is the best practice to getting approved on bing?
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  • Profile picture of the author ANJANBD
    currently i'm using YouTube(best free traffic source) and bing(paid) to promote cpa offers. very good conversion rate 5.3.
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  • Profile picture of the author DIABL0
    I've been promoting affiliate / CPA offers for over 17 years.

    However, I do things quite differently than most.

    I heavily promote PPL (pay per lead...lead generation) offers. This is because there is no credit card / purchase required to complete an offer. All a user has to do is fill out a form, so conversion rates are typically much higher compared to offers that require a sale to be made.

    I favor offers that have a make, get or save money benefit to them, as they have overall worked the best. They also tend to have the greatest mass appeal (will be of interest to a large general audience), so the potential exists to produce high volume and they are fairly easy to cross promote on the back-end.

    Some of the verticals (niches) I have done extremely well with are: education, insurance, loans, debt, credit, mortgage, assistance, discount offers, homeowner offers, etc...

    The bulk of the PPL offers that I promote pay $20-$40 per lead, but I also promote offers that pay more and less. You don't want to get too caught up on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same or possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

    I have also done just as good with dating website sign-ups and pretty good with free trial + S/H offers. I also promote a very limited number of offers that are straight sell offers. However, mass appeal needs to exist and I also look for one of the following...

    1) The product is new and/or novel-unique and you can't purchase it locally or even something similar. I don't waste my time with it once something similar shows up in Walmart.

    2) The buyer can truly get what is being offered at a decent discount.

    3) Solves a house is on fire type problem.

    However, most of the above I will promote on the back-end. Which is why the first thing I look for is mass appeal.

    Bottom line, it's far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

    I drive traffic by building responsive email lists using fresh / targeted 3rd party email data and generating real-time, co-reg leads.

    3rd party data is email leads of users that have shown an interest in a specific PPL niche or offer and have given permission to receive messages from third parties. You get the opt-in record of each user and it's 100% can-spam compliant.

    Co-reg is simply where I place an ad for a specific PPL offer on a co-registration network and their publishers display it at the time a user is signing up with them and can request more info about my offer. When a user requests more info their contact info is then automatically imported into my ESP account and they are sent a message regarding the offer. Which I pay on a per lead basis.

    So with the above, I am getting fresh / targeted leads specifically for the PPL offers I'm promoting. However, they are not typically as responsive as a high-quality opt-in list that you build yourself. So to compensate for this you need to work with higher volume. This is not a big deal since the cost is much cheaper and highly scalable compared to traditional list building methods.

    When mailing, you want to skim off the top any fast-track conversions and then for long-term success, you want to always be collecting your opens / clickers, segmenting and removing unresponsive users...converting the leads from quantity to quality and into quality responsive lists. Which you can then also cross-promote other offers on the back-end.

    So basically I promote PPL offers because they provide the path of least resistance to generating conversions/$$$ and converting the data into cash producing assets.

    There's actually more to it than it sounds, but done right it can be extremely profitable. Everyone that I know that is in the business and knows what they are doing, for the most part, does 6-7 figures. While that's a huge range, much comes down to one's ability to scale and effectively build / manage the infrastructure needed to scale.

    Something to think about]
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  • Profile picture of the author ChrisBa
    Originally Posted by Yoobiz247 View Post

    Hi all, I was wondering if anyone is running CPA offers if so, what traffic sources are you using. Better yet what what traffic source has worked for you I'll appreciate your feedback...
    It all depends on the offer but typically for me - ppc, ppv and Facebook ads typically all work well.
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