If you rank on page 1 for a keyword would you bid on it with adwords?

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I have top spots in google for a keyword. I make money on this keyword. I also bid on this keyword with Adwords. If I stop paying, I still rank organically. Shutting it down could/will save me thousands per year in costs for just this one keyword.

My competition is limited and has higher prices usually. Do I shut it down or do I keep it running? I am trying to trim the "fat" from my advertising budget.
#adwords #bid #keyword #page #rank
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