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Is it possible to track lead conversions from a cpa network?

by Briana Hill
3 replies
I am currently with a network and I I am running a CPL offer . For those of you who don't know what that is, I get paid for each person that signs up and puts in their email.

My click to conversion ratio has been looking a little low lately..epc was 48 cents and it dropped dramatically. I suspect something is either wrong with the tracking link , or the network is shaving .

Is there a way to put a pixel on my landing page to track the cpl conversions on my end to see whether or not they are shaving or if it's the link ? Is that even possible ?
#conversions #cpa #lead #network #track
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  • Profile picture of the author LukePeerFly
    It's not really possible because you are dependent on the affiliate network's report for conversions. Their pixel/postback is setup with the person that owns the offer you are promoting and then they report the conversion to you. There's really no way to bypass that.

    HOWEVER, I would recommend you split test your current network against another affiliate network with the same offer if you think that something weird is going on. If you're currently getting the offer from Network A and Network B also has it available, send 50% of your traffic to Network A and 50% to Network B. You'll then be able to compare your conversion rate with the 2 networks.
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    • Profile picture of the author ChrisBa
      Originally Posted by LukePeerFly View Post

      It's not really possible because you are dependent on the affiliate network's report for conversions. Their pixel/postback is setup with the person that owns the offer you are promoting and then they report the conversion to you. There's really no way to bypass that.

      HOWEVER, I would recommend you split test your current network against another affiliate network with the same offer if you think that something weird is going on. If you're currently getting the offer from Network A and Network B also has it available, send 50% of your traffic to Network A and 50% to Network B. You'll then be able to compare your conversion rate with the 2 networks.
      100% agree with this and I couldn't have said it better myself. In the end the network has control if you see the conversion of not. Most networks are reputable and fair, unfortunately there are always some bad apples.
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  • Profile picture of the author DIABL0
    Everyone has or will be in the same position sooner or later

    What Luke recommended is dead on right.

    It's good to have an offer from multiple networks for CPL anyway. Any offers that perform well, I like to have from a couple different networks. This is because one network may have a certain budget they are given and then when they run out, the offer gets paused. If that happens, I want to be able to keep promoting it, so I will then switch the offer to another network that still has the offer active. Also, you may be given a cap of only being able to generate a max of X leads per week and if you hit that cap, then you want to be able to switch to another network and continue promoting the offer.
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