What is ctr benchmark on banner ads? If a banner ad has a CTR of 0.05 % would that mean 5 clicks per thousand impressions since banner ad are measured on thousand impressions. Realistically how many can one expect for clicks on 728x90 banner ad ; is above the fold and the ad mmatches the target audience?
CTR on banner ad
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What is ctr benchmark on banner ads? If a banner ad has a CTR of 0.05 % would that mean 5 clicks per thousand impressions since banner ad are measured on thousand impressions. Realistically how many can one expect for clicks on 728x90 banner ad ; is above the fold and the ad mmatches the target audience?
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