CTR on banner ad

6 replies
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What is ctr benchmark on banner ads? If a banner ad has a CTR of 0.05 % would that mean 5 clicks per thousand impressions since banner ad are measured on thousand impressions. Realistically how many can one expect for clicks on 728x90 banner ad ; is above the fold and the ad mmatches the target audience?
• CTR = Click Through Rate: It means that If the banner ad is shown to 1000 people, then only 50 people shall click on the banner ad. It is an unit of measure for the number of clicks that it may get.

CPI = Cost Per Impression: Here if an ad is displayed to 1000 people then it means that the ad has made '1000 impressions'. So the cost will be dependent on impressions and not Clicks. Clicks are irrelevant parameter in CPI.

CPC = Cost Per Click: If only 50 out of 1000 people end up clicking the banner ad, then the cost is calculated for those 50 clicks and not for 1000 impressions. Impressions are irrelevant parameter in CPC.
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• There is now averages.
Even if you specify niche and site it's hard to tell 'coz CTR may drastically vary from one banner to another.
Only A-B tests will help you to figure out it for you and your options: niche, Ad Network, publishers' sites, colours, CTA buttons, animations and many many other options.
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• My best result from banner had was a header of 728 x 90.

Ctr was 0.8 or 8 clicks in 1,000

So 0.05 is 5 in 10,000 or 1 in 2,000
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• you guys are great knowledge of banner ads
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• My banner ads on my sites normally get about 10-15 clicks per 1,000 impressions. Sometimes it's a little lower than that and sometimes it's a little higher. I split test and track what size ads and on what locations on my website get the highest CTR. There are so many variables. For what it's worth, I've found that Google's text ads give me the highest CTR, even better than image ads.
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• Thats a hard question to answer as there are a lot of variables that goes into it, but a rule of thumb is .20% for a good ctr.

I look at it like this. The more clicks you get on your lander the better CR you should get if your offer is good.
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