My first post, long time lurker.
I am running facebook ads with retargeting for my shopify store. The main ad redirects to my homepage and then the retargeting targets people who triggered "viewcontent" event (didnt bounce, viewed product page).
It works relatively well, however id like to optimize it more.
What I am trying to find out is the timeframes between initial visit and the purchase event. I believe i might be wasting a lot of money if I am retargeting people who visited page 30 days ago and the average window between visit to purchase is say 7 days. Or vice versa...
I know I could do it by creating multiple retagerting campaigns targeting different time frames (0-7;7-14;14-21,etc) but it will take time and money to gather data.
Is there any way to extract that info from current retargeting campaign?