[PLEASE HELP] My fears towards spending in Google Adwords

12 replies
Hello guys, I'm requesting for your help, please debunk or confirm the myths in my mind regarding google ads that stop me from trying it out.

Firstly a few background of my little experience, I have a business for 3 years already, it is a brick and mortar shop that is doing really well especially in ranking in the first page of google for the keywords that matter most for us. We have very good walk in rates from people that say they've found us on the internet and believes in our services as we got generally good reviews over the internet. I've worked to get to this position very hard from making the website on my own, doing some basic and a little complex SEO, getting our shop verified, making sure of posting quality content etc... I believe my efforts got our business to the 1st 2nd and 3rd in the search rankings and also in also rank very well in the google maps listing in our respective chosen keywords. We are relatively ranked well also in other sites especially in Facebook... ( I spent a lot already in Facebook advertisements for my business and for other businesses as well that I can say I am quite familiar with the platform already) However, I've never spent a dime on google ads because of the following fears. But given the resources available I believe I can handle it)

The myths/fears I believe:

1.) I am afraid that if I spend money on google ads... our 4.8 google map listing will be pestered by trolls or competitors who wishes nothing but the worst for us. Dropping irrelevant or unfair reviews which could really affect our reputation. (since we are reliant on our reputation online, where many customers come to our shop because of the reviews. I'm afraid this will hurt it)

2.) Our organic search engine rankings will be altered after stopping with the ads. (I'm afraid that Google's algorithms favors those who are popular organically, hence if we spend ads they will classify us as someone who became popular because of ads so they might drop our rankings if we stop). I will be sad if we rank lower or worst go to the 2nd page.

3.) Our organic reach for our listing will go down...(as of the moment we get around 50k organic views per month which in my limited knowledge believes to be quite a lot already since we haven't spent a dime on google ads) I'm afraid if I stop... our organic views will be sliced to 2/3 or something since they would want us to spend more.

4.) I am afraid that if I spend money on a certain keyword, I'd drop in relevance score in other keywords and just streamline in one (say if I spent on the keyword Chocolate Cupcakes, I'd rank lower in my other keywords which is equally useful and converting... let's say bakery in Ohio *this is just an example*).
#adwords #fears #google #spending
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  • Profile picture of the author IGotMine
    The myths/fears I believe:
    Where did you come up with these ideas?
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    • Profile picture of the author siliconfox
      Originally Posted by IGotMine View Post

      Where did you come up with these ideas?
      I am actually not quite sure huhu... i just thought of them randomly in my mind. Hence, I wish for them to be disapproved or clarified by other people so I can sort things out. My way of thinking is quite odd, but some of the myths ive thought about such as number 1 (reviews) has their basis. with fame come's people who want's to bring you down. they say.

      Thanks in advance for you help
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  • Profile picture of the author 1Bryan
    Your fears are all coming from not knowing about Adwords. Learn and they'll drop away. I wouldn't be afraid of any of it.
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  • Profile picture of the author toydistrict
    1. They won't think of that. Instead they'll click on your ad. Banned an IP the other day which clicked 23 times on 2 keywords. No doubt a competitor. If they are persistent, they'll be back.

    2 & 3 never heard of...
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    • Profile picture of the author siliconfox
      Originally Posted by toydistrict View Post

      1. They won't think of that. Instead they'll click on your ad. Banned an IP the other day which clicked 23 times on 2 keywords. No doubt a competitor. If they are persistent, they'll be back.

      2 & 3 never heard of...
      Thank you so much for sharing your experience!

      As for number 1 i never thought a competitor could keep on clicking your ad just to mess up your targeting and spending. Besides banning the IP... is there another way around keeping your ad safe from trolls that you know of?
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  • I personally hate paying directly for traffic. My philosophy about traffic is that, when you pay for traffic, you probably will pay for it forever while when you earn it (blogging, forums,..), you will probably rip rewards almost forever.

    In few words, paid traffic is pretty expensive and makes you pay for it forever while earned traffic is not so expensive and you can rip rewards forever.

    I wish you good luck and much success!
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    • Profile picture of the author dburk
      Originally Posted by provenbusinessmodels View Post

      I personally hate paying directly for traffic. My philosophy about traffic is that, when you pay for traffic, you probably will pay for it forever while when you earn it (blogging, forums,..), you will probably rip rewards almost forever.

      In few words, paid traffic is pretty expensive and makes you pay for it forever while earned traffic is not so expensive and you can rip rewards forever.

      I wish you good luck and much success!
      Hi provenbusinessmodels,

      That sounds like a "penny wise, pound foolish" strategy.

      Either way you are paying for resources, be it time, labor, or cash. You can always get more cash, but time is a finite resource, once spent it is gone forever.

      What matters is profit.

      Which way generates you the most profit?

      I will gladly spend $20 million to get back $50 million. There is no way you can spend $20 million of your time to get back $50 million in cash if you are limiting yourself to just what you can personally accomplish with your own time and labor. Besides you will not be helping out your fellow man by providing jobs. Think bigger act bigger accomplish more.

      HTH,

      Don Burk
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  • Profile picture of the author IGotMine
    I personally hate paying directly for traffic. My philosophy about traffic is that, when you pay for traffic, you probably will pay for it forever
    Paying for traffic is not an expense, it's an investment.

    while when you earn it (blogging, forums,..), you will probably rip rewards almost forever.
    Or until the next day when your competition takes your SERP position and you are back to square one. "Free" traffic means never-ending work.
    Signature
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  • Profile picture of the author siliconfox
    Originally Posted by provenbusinessmodels View Post

    when you earn it (blogging, forums,..), you will probably rip rewards almost forever.
    earned traffic is not so expensive and you can rip rewards forever.

    I wish you good luck and much success!

    You have a very good point, blogging/ forums and other back links and content is definitely very important in a business

    Originally Posted by IGotMine View Post

    Paying for traffic is not an expense, it's an investment.



    Or until the next day when your competition takes your SERP position and you are back to square one. "Free" traffic means never-ending work.
    Originally Posted by dburk View Post

    Hi provenbusinessmodels,

    That sounds like a "penny wise, pound foolish" strategy.

    Either way you are paying for resources, be it time, labor, or cash. You can always get more cash, but time is a finite resource, once spent it is gone forever.

    What matters is profit.

    Which way generates you the most profit?

    I will gladly spend $20 million to get back $50 million. There is no way you can spend $20 million of your time to get back $50 million in cash if you are limiting yourself to just what you can personally accomplish with your own time and labor. Besides you will not be helping out your fellow man by providing jobs. Think bigger act bigger accomplish more.

    HTH,

    Don Burk
    I agree with the both of you that you have to spend to earn your desired investment, just like working for an e-commerce before, it is not usual that you can earn big without spending big. like what they say, you reap what you sow.

    I guess the most important lesson I got from you guys is don't be afraid to spend but at the same time, don't forget to take care of what brought you to where you are in the first place right?
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