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Does Targetting "Interest" based LOW-Inten keywords work?

by xDennis
1 replies
Hi everyone,

Scenario: I want to target Barbers to my landing page that talk about building a barbershop business.

If I target barber tools, clippers, etc etc , will this drive traffic? I know it's low intent, they arent searching to download my ebook, they're searching to buy a clipper, but I'm trying to disrupt that and create interest in my ebook.

Has anyone ever dones interest based adwords campaigns? Does it work? I feel like they quality score will be so low, google may not list the ad because the CTR's will be low.

anyway, I feel like I'm rambling.. thoughts anyone?

Thanks!
#based #interest #keywords #lowinten #targetting #work
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  • Profile picture of the author Haris Tahic
    No. It should work. It is relevant, and people will click on your ads. Probably more than on the directly relevant ads (tools, etc.) Why? Well, you're giving them a direct guide how to increase their profits. It's my opinion, though.
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