Scenario: I want to target Barbers to my landing page that talk about building a barbershop business.
If I target barber tools, clippers, etc etc , will this drive traffic? I know it's low intent, they arent searching to download my ebook, they're searching to buy a clipper, but I'm trying to disrupt that and create interest in my ebook.
Has anyone ever dones interest based adwords campaigns? Does it work? I feel like they quality score will be so low, google may not list the ad because the CTR's will be low.
anyway, I feel like I'm rambling.. thoughts anyone?