Facebook Update - New Ad Metrics (March 2019)

by WF Will Administrator
13 replies
Facebook Ad Update - March 2019

Hey Warriors!

If you haven't heard yet, Facebook has announced new changes that will be coming to Ads Manager on April 2019.

Here's a quick overview of what's happening:

1) Post Saves is one of the new metrics that will be replacing Offers Saved & Costs Per Offers Saved. It measures the number of times your ad has been saved and this metric has already begun gradually rolling out as of March 12th, 2019.

2) Facebook has received feedback from marketers that Messaging Replies was not a valuable metric because it could not track new conversations. So, they will be replacing those metrics with New Messaging Connections & Messaging Conversations Started to address this issue.

3) ROAS (Return on Ad Spend) will now be consolidating channel-specific data (ie. Mobile, Web, On-Facebook) into one Purchase ROAS metric because a customer journey to purchase is now becoming increasingly omni-channel.

4) Relevance Score is being replaced with a new set of more actionable metrics = Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking

What are your thoughts on these changes? Will this affect how you've been running your ads?



You can review a more in-depth description of the new metrics in the links below:

New Messaging Connections
Messaging Conversations Started
Post Saves
Quality Ranking
Engagement Rate Ranking
Conversion Rate Ranking
#2019 #ads #facebook #facebook ads #march #metrics #social media marketing #update
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  • Profile picture of the author IGotMine
    Will this affect how you've been running your ads?
    I can't see how. I drive visitors to my site and track their engagement there. For the "average" FB advertiser, these metrics will be meaningless. They won't know how to interpret the collected data.

    I'm old school, got started in print advertising kind of thinking. To me, "engagement" advertising is just paying FB to drive traffic to their own site, it's counter-intuitive. But if you can make a profit that way I guess FB metrics may be useful.
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  • Profile picture of the author Jeffery
    Originally Posted by WF Will View Post

    <snip>
    What are your thoughts on these changes? Will this affect how you've been running your ads?
    The changes will not affect how I run ads for my business.

    The changes will affect how a small majority of my clients will want to run ads for their businesses simply because they were confused before and will be more confused now. Albeit, that is why they pay us other than to increase their website visitors.

    Seriously, the only change that would be beneficial to all of us with small ad budgets would be a substantial decrease in adspend.

    Now, if WF/FL could come to an agreement with FB like the WF came to an agreement with ClickBank years ago that would be beneficial, <hint>
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    Entrepreneurs starting out and small businesses without giant staffs and budgets.

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  • Profile picture of the author White Pearl
    I dont think it will make much difference . User interfaces are changed on many websites periodically. Its purpose i to IMPROVE user ability to interact.
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  • Profile picture of the author Kingdra876
    Very interesting, Fb ads have been on and off recently. I believe these features especially post saves might change things up.
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  • Profile picture of the author Monica8297
    Wow! Very interesting, I think it will very well for all.
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  • Profile picture of the author gametalk
    Very interesting and nice update.
    Lets watch and see the effectiveness.
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  • Profile picture of the author techwizard
    I don't see any changes that could affect how the algorithm works. Just some changes in the features names.


    4) Relevance Score is being replaced with a new set of more actionable metrics = Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking

    The relevancy score was never an accurate nor needed metric. I guess the same will be with the new ones. I see it's been devised to better reflect the objective. But still...


    They also introduced a budget management feature on the campaign level, which turned out to be one of the worst changes that Fb did.
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  • Profile picture of the author agi
    This will not make much difference, i was expecting a bigger update that will affect this shopify sellers. How can you be seller a product of $2 for $60 and then the buyer will still wait for 20days to receive it. Weird!
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  • Profile picture of the author cearionmarie
    Didn't know about this until today, thanks for sharing! I don't think there should be many changes, but I guess its best to see how it goes first.
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    Cearion Uy - Marketing Advisor
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  • Profile picture of the author senupal
    Its interesting and great update
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  • Profile picture of the author Daniel Thor
    Hey, Very interesting Facebook Ad Update.
    We will be waiting for the new Ads Manager changes.
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  • Profile picture of the author clairedivas056
    The one constant in social media marketing is that things are always changing, and this is especially true on the world's largest social network, Facebook.
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