If you haven't heard yet, Facebook has announced new changes that will be coming to Ads Manager on April 2019.
Here's a quick overview of what's happening:
1) Post Saves is one of the new metrics that will be replacing Offers Saved & Costs Per Offers Saved. It measures the number of times your ad has been saved and this metric has already begun gradually rolling out as of March 12th, 2019.
2) Facebook has received feedback from marketers that Messaging Replies was not a valuable metric because it could not track new conversations. So, they will be replacing those metrics with New Messaging Connections & Messaging Conversations Started to address this issue.
3) ROAS (Return on Ad Spend) will now be consolidating channel-specific data (ie. Mobile, Web, On-Facebook) into one Purchase ROAS metric because a customer journey to purchase is now becoming increasingly omni-channel.
4) Relevance Score is being replaced with a new set of more actionable metrics = Quality Ranking, Engagement Rate Ranking and Conversion Rate Ranking
What are your thoughts on these changes? Will this affect how you've been running your ads?
You can review a more in-depth description of the new metrics in the links below:
New Messaging Connections
Messaging Conversations Started
Engagement Rate Ranking
Conversion Rate Ranking