Why are my AdWords ads returning 404's with [*Campaign*] in the url?

3 replies
When you search for our brand name on Google on mobile you get an AdWords ad - when you click through it you get a 404 page and this url (actual landing page url appears before this):
/?ds_c=[*Campaign*]&gclid=Cj0KCQjwov3nBRDFARIsANgsdoHj-GGlgVpb9eb_emtrEIc0WONDj5jH2MBfjzulw-3QCAJyK7xY2nwaArXmEALw_wcB

I've compared it with search urls that work and they either don't have the "ds_c=" or they do have it and it doesn't have anything between the "=" and the "&" (e.g. ds_c=&). Here is an example of a working url:
/?gclid=Cj0KCQjwov3nBRDFARIsANgsdoGj6ve-wwxWzv9iTHjydoEkg1cP1V8l-59ijcWkR9RlltkNklQvC2AaAtQQEALw_wcB

Here are the facts so far:
-Only occurs on mobile
-Only occurs on certain browsers (seems to be only Chrome + Safari)
-Seems to be impacting responsive search ads
-The offending url's all had [*Campaign*] following "ds_c="

Anyone had this issue themselves or have an idea of how to fix this/locate the issue?

Thanks,

Dom.
#404 #ads #adwords #campaign #returning #url
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  • Profile picture of the author NetMan
    Originally Posted by DomFinch View Post

    When you search for our brand name on Google on mobile you get an AdWords ad - when you click through it you get a 404 page and this url (actual landing page url appears before this):
    /?ds_c=[*Campaign*]&gclid=Cj0KCQjwov3nBRDFARIsANgsdoHj-GGlgVpb9eb_emtrEIc0WONDj5jH2MBfjzulw-3QCAJyK7xY2nwaArXmEALw_wcB

    I've compared it with search urls that work and they either don't have the "ds_c=" or they do have it and it doesn't have anything between the "=" and the "&" (e.g. ds_c=&). Here is an example of a working url:
    /?gclid=Cj0KCQjwov3nBRDFARIsANgsdoGj6ve-wwxWzv9iTHjydoEkg1cP1V8l-59ijcWkR9RlltkNklQvC2AaAtQQEALw_wcB

    Here are the facts so far:
    -Only occurs on mobile
    -Only occurs on certain browsers (seems to be only Chrome + Safari)
    -Seems to be impacting responsive search ads
    -The offending url's all had [*Campaign*] following "ds_c="

    Anyone had this issue themselves or have an idea of how to fix this/locate the issue?

    Thanks,

    Dom.
    And where do you "get that Adwords ad" that you click on when you do a search?
    Do you get the same result using different keywords?
    Did you ask Google?

    Andy
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  • Profile picture of the author fmz89944
    I am facing this issue with new campaign which i make for Canada and my page url is going to 404.
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  • Profile picture of the author Ranksword
    If clicking the ads in the account works, but clicking real ads leads to 404 pages, it usually means the advertiser's website can't handle the Ads tracking parameters (auto-tagging and/or UTM parameters) that are added to ad URLs.
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    tetssu

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