I have a question about Ads

by lukeo

Posted: 5 years ago 35 replies

AD NETWORKS

Has anyone ever used either Snapchat or Pinterest Ads to drive traffic to their main website and if so which platform is more effective?

#ads #question

palmtreelife 5 years ago

It depends on what your website is about. If it's a UFC or sports themed website, Pinterest probably won't work so well for you. Snapchat can be very effective as us Warriors recently learned from a case study by one of the admins. Check it out: Snapchat Case Study.
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- lukeo 5 years ago
  
  I looked at that case study a few weeks ago and to be honest that is the reason why I am asking this question! What about a fitness tips website, or make money online website where do you think they would fall under?
  
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  palmtreelife 5 years ago
  
  Fitness related businesses tend to do well in IG because it's a visual thing. Youtube can work well also. Making money online is a little bit different. It's educational...not so much Pinterest, can work well on IG, FB, YT and Snapchat.
  
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Ajinkya Patil 5 years ago

Depending on the website

Pinterest is good for Wedding, Home Decor, Fashion, Education, and Arts related niche. Snapchat is good for targeting millennials.
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- lukeo 5 years ago
  
  Thanks Ajinkya, i actually might test out the two and build a small case study so i can share it here in a few weeks
  
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jefrin adams 5 years ago

Depend on your website ads platform may be change
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surajbag94 5 years ago

Both site has good traffic but niche are different-different.if you want to drive traffic on your website you can use Pinterest Ads.
Pinterest is more effective site to conversion traffic on the your website, but you need one thing to thought, your Image content should be attractive for your user.
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LindyUK

5 years ago

We use Pinterest if we are selling to women. Here's some stats:
Pinterest user statistics

250 million people use Pinterest every month. ...
Pinterest reaches 83 percent of US women aged 25-54. ...
50 percent of new sign-ups in 2018 were men. ...
80 percent of new sign-ups are from outside the US. ...
34 percent of Americans aged 18 to 49 use Pinterest.

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DABK

5 years ago

Thanks, and adding, it still depends. In my case, Facebook outperformed pinterest (wedding dresses).

Go figure!

Originally Posted by LindyUK

We use Pinterest if we are selling to women. Here's some stats:
Pinterest user statistics

250 million people use Pinterest every month. ...
Pinterest reaches 83 percent of US women aged 25-54. ...
50 percent of new sign-ups in 2018 were men. ...
80 percent of new sign-ups are from outside the US. ...
34 percent of Americans aged 18 to 49 use Pinterest.

Thanks
Reply

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gloriousbach 5 years ago

I think Pinterest is very good. I always use it for my work.
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Mary Jimenez 5 years ago

As both a user and a sm/seo I would say that Snapchat works well for "young people who live and breathe internet" and for mature audience (or the parents of the young people). If the images you have aren't perfect, go to snapchat.
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Rosegardenforkids 5 years ago

To add to above - not only does it depend on your niche, it also depends on your location. Pinterest is not that commonly used in Europe, especially Eastern part of it.
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Trafficstorm 5 years ago

Both Snapchat and Pinterest are good sources to drive traffic to your main site. But depending on your niche the efficiency would vary. If your website is having creative stuffs then go for pinterest.
And if your website is having things for the millennial and teenagers then go for the snapchat.
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laoom 5 years ago

depend on websites.
Pinterest is good platform. but depend on your niche.
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cearionmarie 5 years ago

You can't really say how effective are those two unless you know what niche or what kind of website it is for.
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pramodtapu 5 years ago

It depends on website,Pinterest categories include architecture ,art ,DIY,fashion, food and drink than pinterest is good.
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sgalla414 5 years ago

As many others have said it definitely depends on your niche and target audience. Pinterest is mainly women in the "middle" age category. I'm not 100% certain on Snapchat's demographic but I would bet money it is a much younger generation but probably not as gender specific as Pinterest.
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lastreporter 5 years ago

Originally Posted by lukeo

Has anyone ever used either Snapchat or Pinterest Ads to drive traffic to their main website and if so which platform is more effective?

I used Pinterest and it didn't work for me. A total lost of money. Haven't used Snapchat. I sell art and, as I said, Pinterest sucked.
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luciesmazanska 5 years ago

You didnt mention your niche but I would use pinterest because people there are more precise and mature
Snap is more for a younger adults and teenagers I would offer there a cheap fligh tickets and moke money websites
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Huenelde 5 years ago

Choosing only from these 2 social networks, I would choose Pinterest. There is more adult generation sitting there than in Snapchat. I agree with the guys it all depends on your subject site.
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JUnderwood 5 years ago

I would like to first learn the niche of your site. Because I can not recommend you without knowing the themes of your site. These 2 sites are good for advertising, but it all depends on the subject of your site, to which user it is directed.
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Medon 5 years ago

True, the niche is the most important thing. But generally, Pinterest does well if dealing with beauty and cosmetics while SnapChat is suitable if you focus more on celebs.
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sendizo 5 years ago

Hmm, I don't know about Pinterest Ads: but here's a 2019 static about Pinterest. if your website/product could work on Pinterest traffic & audience.

1. Pinterest has 291 million monthly active users.
2. Women on Pinterest power buying decisions.
3. 50% of millennials use Pinterest every month.
4. 27% of marketers are already using Pinterest.
5. Pinterest users actively research purchases.
6. 78% of users say content from brands is useful.
7. 80% of Pinterest users access the channel via mobile.
8. The average time spent on Pinterest is 14.2 minutes.
9. By 2020, Pinterest ad revenue is projected to surpass $1 billion.
10. Travelers are 2x more likely to use Pinterest.
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- star007 5 years ago
  
  Yes, I agree that Pinterest is great for niches targeted to women and for niches where pictures sell the product; things like custom cakes, recipes, wedding stuff and so on.
  
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riyasharma431001 5 years ago

Its totally depends upon the nature of your business. However, Pinterest is best almost all the business as comparison of Snapchat. I suggest you go for both.
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gloriousbach 5 years ago

I am agree that it depend on the website. Pinterest is very good website but for recommend you something I need to know what is your website about ?
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Medon 5 years ago

I think the two are just doing great. It all depends on the targeted audience and niche. If Targeting Millenials, Snapchat will give better results. However, the niche matters a lot.
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vishwa 5 years ago

I haven't tried these platforms. However, it depends on your niche. For me, Facebook Ads perform well for any type of businesses.
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Beatriz1 5 years ago

As per my knowledge, Pinterest drives more traffic than the snap chat,Most are into Pinterest rather than Snapchart.
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- palmtreelife 5 years ago
  
  Whether Pinterest or Snapchat drives more traffic is irrelevant I think. It depends on what product or service you're trying to market that is more important. The demographic using Pinterest is very different than that of Snapchat.
  
  You have to put your product in front of the right audience - wherever they might be.
  
  You wouldn't sell rare baseball cards at a hockey game even though those rare baseball cards are extremely valuable. You're not putting the product in front of the right audience.
  
  It's the same for Pinterest and Snapchat. You can't compare traffic like that.
  
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Pablo Visconti 5 years ago

I still need someone to convince me that pinterest is any good. Apparently pinterest with tailwind tribe is like "the way to go" now, so maybe Pinteres ads answer your questions? Although probably organic is better.
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Medon 5 years ago

It is hard to give a comparison here. The product you sell and the strategies you put in place matter a lot.
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manikandan123 4 years ago

Pinterest is good, but you need to be active and create interesting boards relevant to your niche with nice images. Consistency and Relevancy is the key to see success in pinterest.
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Md somrat 4 years ago

you can use Twitter,,,,, Reddit,,,,Instagram,,,tumbler,,, etc. All this platform are the best for getting traffic.
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Glike 4 years ago

Most effective will be Pinterest
I kept a big blog there and always advertised my site and a lot of traffic went(I was selling clothes) and kept a blog where I talked about various brands
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