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I have a question about Ads

by lukeo
33 replies
Has anyone ever used either Snapchat or Pinterest Ads to drive traffic to their main website and if so which platform is more effective?
#ads #question
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  • Profile picture of the author palmtreelife
    It depends on what your website is about. If it's a UFC or sports themed website, Pinterest probably won't work so well for you. Snapchat can be very effective as us Warriors recently learned from a case study by one of the admins. Check it out: Snapchat Case Study.
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    • Profile picture of the author lukeo
      I looked at that case study a few weeks ago and to be honest that is the reason why I am asking this question! What about a fitness tips website, or make money online website where do you think they would fall under?
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      • Profile picture of the author palmtreelife
        Fitness related businesses tend to do well in IG because it's a visual thing. Youtube can work well also. Making money online is a little bit different. It's educational...not so much Pinterest, can work well on IG, FB, YT and Snapchat.
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  • Profile picture of the author Ajinkya Patil
    Depending on the website

    Pinterest is good for Wedding, Home Decor, Fashion, Education, and Arts related niche. Snapchat is good for targeting millennials.
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  • Profile picture of the author himmatrathore
    It all depends upon your niche if you are a fashion designer or home decorator or food business then Pinterest is perfect even female user ratio is high in Pinterest.
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  • Profile picture of the author jefrin adams
    Depend on your website ads platform may be change
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  • Profile picture of the author surajbag94
    Both site has good traffic but niche are different-different.if you want to drive traffic on your website you can use Pinterest Ads.
    Pinterest is more effective site to conversion traffic on the your website, but you need one thing to thought, your Image content should be attractive for your user.
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  • Profile picture of the author LindyUK
    We use Pinterest if we are selling to women. Here's some stats:
    Pinterest user statistics
    • 250 million people use Pinterest every month. ...
    • Pinterest reaches 83 percent of US women aged 25-54. ...
    • 50 percent of new sign-ups in 2018 were men. ...
    • 80 percent of new sign-ups are from outside the US. ...
    • 34 percent of Americans aged 18 to 49 use Pinterest.
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    • Profile picture of the author DABK
      Thanks, and adding, it still depends. In my case, Facebook outperformed pinterest (wedding dresses).



      Go figure!


      Originally Posted by LindyUK View Post

      We use Pinterest if we are selling to women. Here's some stats:
      Pinterest user statistics
      • 250 million people use Pinterest every month. ...
      • Pinterest reaches 83 percent of US women aged 25-54. ...
      • 50 percent of new sign-ups in 2018 were men. ...
      • 80 percent of new sign-ups are from outside the US. ...
      • 34 percent of Americans aged 18 to 49 use Pinterest.
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  • Profile picture of the author gloriousbach
    I think Pinterest is very good. I always use it for my work.
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  • Profile picture of the author Mary Jimenez
    As both a user and a sm/seo I would say that Snapchat works well for "young people who live and breathe internet" and for mature audience (or the parents of the young people). If the images you have aren't perfect, go to snapchat.
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  • Profile picture of the author Rosegardenforkids
    To add to above - not only does it depend on your niche, it also depends on your location. Pinterest is not that commonly used in Europe, especially Eastern part of it.
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  • Profile picture of the author Trafficstorm
    Both Snapchat and Pinterest are good sources to drive traffic to your main site. But depending on your niche the efficiency would vary. If your website is having creative stuffs then go for pinterest.
    And if your website is having things for the millennial and teenagers then go for the snapchat.
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  • Profile picture of the author laoom
    depend on websites.
    Pinterest is good platform. but depend on your niche.
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  • Profile picture of the author cearionmarie
    You can't really say how effective are those two unless you know what niche or what kind of website it is for.
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  • Profile picture of the author pramodtapu
    It depends on website,Pinterest categories include architecture ,art ,DIY,fashion, food and drink than pinterest is good.
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  • Profile picture of the author sgalla414
    As many others have said it definitely depends on your niche and target audience. Pinterest is mainly women in the "middle" age category. I'm not 100% certain on Snapchat's demographic but I would bet money it is a much younger generation but probably not as gender specific as Pinterest.
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  • Profile picture of the author lastreporter
    Originally Posted by lukeo View Post

    Has anyone ever used either Snapchat or Pinterest Ads to drive traffic to their main website and if so which platform is more effective?
    I used Pinterest and it didn't work for me. A total lost of money. Haven't used Snapchat. I sell art and, as I said, Pinterest sucked.
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  • Profile picture of the author luciesmazanska
    You didnt mention your niche but I would use pinterest because people there are more precise and mature
    Snap is more for a younger adults and teenagers I would offer there a cheap fligh tickets and moke money websites
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  • Profile picture of the author Huenelde
    Choosing only from these 2 social networks, I would choose Pinterest. There is more adult generation sitting there than in Snapchat. I agree with the guys it all depends on your subject site.
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  • Profile picture of the author JUnderwood
    I would like to first learn the niche of your site. Because I can not recommend you without knowing the themes of your site. These 2 sites are good for advertising, but it all depends on the subject of your site, to which user it is directed.
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  • Profile picture of the author Medon
    True, the niche is the most important thing. But generally, Pinterest does well if dealing with beauty and cosmetics while SnapChat is suitable if you focus more on celebs.
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  • Profile picture of the author sendizo
    Hmm, I don't know about Pinterest Ads: but here's a 2019 static about Pinterest. if your website/product could work on Pinterest traffic & audience.

    1. Pinterest has 291 million monthly active users.
    2. Women on Pinterest power buying decisions.
    3. 50% of millennials use Pinterest every month.
    4. 27% of marketers are already using Pinterest.
    5. Pinterest users actively research purchases.
    6. 78% of users say content from brands is useful.
    7. 80% of Pinterest users access the channel via mobile.
    8. The average time spent on Pinterest is 14.2 minutes.
    9. By 2020, Pinterest ad revenue is projected to surpass $1 billion.
    10. Travelers are 2x more likely to use Pinterest.
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  • Profile picture of the author riyasharma431001
    Its totally depends upon the nature of your business. However, Pinterest is best almost all the business as comparison of Snapchat. I suggest you go for both.
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  • Profile picture of the author gloriousbach
    I am agree that it depend on the website. Pinterest is very good website but for recommend you something I need to know what is your website about ?
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  • Profile picture of the author Medon
    I think the two are just doing great. It all depends on the targeted audience and niche. If Targeting Millenials, Snapchat will give better results. However, the niche matters a lot.
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  • Profile picture of the author vishwa
    I haven't tried these platforms. However, it depends on your niche. For me, Facebook Ads perform well for any type of businesses.
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  • Profile picture of the author Beatriz1
    As per my knowledge, Pinterest drives more traffic than the snap chat,Most are into Pinterest rather than Snapchart.
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    • Profile picture of the author palmtreelife
      Whether Pinterest or Snapchat drives more traffic is irrelevant I think. It depends on what product or service you're trying to market that is more important. The demographic using Pinterest is very different than that of Snapchat.

      You have to put your product in front of the right audience - wherever they might be.

      You wouldn't sell rare baseball cards at a hockey game even though those rare baseball cards are extremely valuable. You're not putting the product in front of the right audience.

      It's the same for Pinterest and Snapchat. You can't compare traffic like that.
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  • Profile picture of the author Pablo Visconti
    I still need someone to convince me that pinterest is any good. Apparently pinterest with tailwind tribe is like "the way to go" now, so maybe Pinteres ads answer your questions? Although probably organic is better.
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  • Profile picture of the author Medon
    It is hard to give a comparison here. The product you sell and the strategies you put in place matter a lot.
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