Why my facebook ads are not responding

9 replies
Hey Warriors,


Facebook Ads video campaigns not converting. No engagement, no leads , no sales. Tried different audience and different campaign types.

Tried broad audience
Tried narrow audience
Tried Look a like of my website visitors
Tried most relevant interest groups (competitors name)

I am trying with smaller budgets so I don't burn all the budget. How exactly does this FB ad algorithm work?

Not working at all. What could be wrong?
#ads #facebook #responding
Avatar of Unregistered
  • Profile picture of the author SARubin
    Originally Posted by bobby_shahzad View Post

    Hey Warriors,


    Facebook Ads video campaigns not converting. No engagement, no leads , no sales. Tried different audience and different campaign types.

    Tried broad audience
    Tried narrow audience
    Tried Look a like of my website visitors
    Tried most relevant interest groups (competitors name)

    I am trying with smaller budgets so I don't burn all the budget. How exactly does this FB ad algorithm work?

    Not working at all. What could be wrong?
    It's hard to say what could be wrong with your ads without knowing more about your offer, your market, and your message.

    The easiest answer is to simply say that your message is not connecting with your audience. But that answer doesn't really help much. So now we're back to asking questions...



    - What else do you know about your audience? (Besides basic demographics, what else are they interested in? What hopes, desires, fears, habits, enjoyment or concerns fill their daily lives? What else have they recently purchased?)

    - What are you selling? (What's your offer? What's your attention getting hook, or what makes you any different than anyone else selling similar things?)

    - What do you think your customers are buying from you? (Many of my first time clients are confused when I explain that what they think they're selling, is not what their customers are buying) At it's most basic level we're talking about features vs benefits, but we really want to think a bit deeper than that if we want to connect at an emotional level.



    Think about these first few basic questions. Because only then can you start to connect your offer to what your audience wants to buy.



    It could also be that the images in your video are boring, confusing, or just out of sync with your audience.

    It could be your copy (script) is boring, confusing, or simply doesn't resonate with the audience. (answering the questions above should help with this one)

    Of course it could also be that you're simply fishing in the wrong pond. Your signature link shows you selling bulk email services... Is that what you're trying to promote on facebook? Could be the wrong medium (wrong platform) for what you're selling.

    Again, it's hard to say what could be wrong with your ads without knowing more about your offer, your market, and your message. But hopefully I've given you a couple of things to think about.



    Best of luck to you,


    SAR
    Signature

    If your advertising is not getting you the results you want to see... I can show you how to fix it - Direct Response Copywriter / Conversion Flow Specialist

    {{ DiscussionBoard.errors[11546468].message }}
  • Profile picture of the author xavier998
    Have you tried to contact FB customer support for your specific case? I believe they could take a loot at your specific situation and give advice
    {{ DiscussionBoard.errors[11546720].message }}
  • Hi,
    The reason due to which Facebook is responding might because they fail to target their ads properly. ...
    {{ DiscussionBoard.errors[11546777].message }}
  • Profile picture of the author sameolesong
    The facebook audience is for the most part on there to just waste time.

    Facebook ads is there to just waste your cash.
    {{ DiscussionBoard.errors[11546843].message }}
  • Profile picture of the author Jamell
    Try to niche down on a specific audience instead of going so broad .Rework your copy. You should try putting out some engaging micro content around your products and services instead of trying to sell directly. Let your content be the ad . The more comments , likes, and engagement a post gets the lower your cost will be per ad .
    {{ DiscussionBoard.errors[11546856].message }}
  • Profile picture of the author cadtech08
    what is your niche? im wondering whats the best niche for health
    {{ DiscussionBoard.errors[11546924].message }}
  • Hey bobby_shahzad,
    One of the main reasons marketers fail with Facebook Ads is because they fail to target their ads properly.More than 1.09 billion people use Facebook everyday - it's pretty hard to say that your ads aren't working because your target market isn't hanging out on the site.
    {{ DiscussionBoard.errors[11547260].message }}
  • Hi,
    The reasons for Facebook ads not responding may be:
    1. targeting the wrong audience
    2. selecting irrelevant or high competitive keywords
    3. Might be you have edited ad content many times
    4. Low bid in your ad
    5. Low relevance score
    {{ DiscussionBoard.errors[11547270].message }}
  • Profile picture of the author webcontent
    If your facebook ads are not responding check the following:

    1. Budget: Facebook is now crazy for money. The lesser the budget, lower is the result and vice versa.

    2. Target audience: Selling tooth implant to teenagers is likely to give a laugh than results. ( Perhaps you overlooked your audiences)

    3. Geographical Location: Yet another important parameter. If you have not selected the geographical location, then too chances are quite. high to expect poor results.

    4. Time of add: Believe it or not, ads are likely to work best on weekdays then weekends, until and unless they are not items you need on weekends.

    5. Quality of advertisement: If the advertisement is not catchy, then too you may not get results.

    6. Use of image: Image selection is very important. If the chosen image is not catchy, you may end up losing results.

    7. Right keywords: Catchy title, right keywords and description are the tools to make your add successful.

    Check these and perhaps you find the reason somewhere hidden.
    Signature
    Thoughtful Minds - All about SEO, Digital Marketing and Content
    {{ DiscussionBoard.errors[11547274].message }}
Avatar of Unregistered

Trending Topics