I have been driving traffic through google ads to my recently launched review site. Therefore due to the high CPC of google ads and the low CPL rates that i get from the offers I promote I just manage to break even.
I did some benchmarking in some competitors of mine and I noticed that they are also driving traffic from various ad-networks usually taboola and outbrain.
From my understanding and some experience i had you can easily lose your money if you don't know what you are doing. What advice would you guys give me in order not to lose my money on that?
What type of traffic sources have you guys using and found success?