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Landing Page or Not?

by tehering
16 replies
Wise Warriors:

Do the majority of you promoting CPA offers send your clicks to your own pre-sell landing page prior to the product landing page?

Thanks for any enlightenment here...
#landing #page
  • Profile picture of the author p2y
    I think everyone should just a landing page, all direct linking does is give your AM your campaign data. Some people seem to think that an affiliate manager would never dare do such a thing, but that's pretty naive.
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    • Profile picture of the author tehering
      Many thanks p2y! That was my general hit, but have not seen much about CPA campaign process as yet...
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  • Profile picture of the author erwindegrave
    I believe it should be directed to the landing page...
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  • Profile picture of the author Myheavens
    landing page.....
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  • Profile picture of the author Jeff S
    I'm doing both...and it depends on several factors.

    For Adwords traffic (Search Network), you'll most likely need to have your own LP. Other traffic sources allow for direct linking so you can do that. However, I wouldn't ever do DIRECT linking, but rather push the traffic through a redirect script (or cloaking/tracking like prosper202) since you don't want to give away your ad info (keyword, network, etc).

    For my email submit offers, I am rotating 1/2 to my landing page, and 1/2 to "directly" to the offer page. The reason I send them to my landing page is they submit their email to ME first (and into my autoresponser emails) and THEN I push them to the offer page with the email prepopulated. That way I can continue to market other free offers and don't loose that lead.

    I have about a 70% email conversion on my landing pages (I can control the imagery/messaging on this page), and then a 20-25% conversion on the offer page, sometimes less.

    In the end, TEST both options and let the data tell you what to do.
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    • Profile picture of the author RedMatrix
      Originally Posted by Jeff Scott View Post

      The reason I send them to my landing page is they submit their email to ME first (and into my autoresponser emails) and THEN I push them to the offer page with the email prepopulated.
      Where are you finding these pre-pop offers? I only see them on Market Leverage.
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    • Profile picture of the author talkingsmith
      Originally Posted by Jeff Scott View Post

      The reason I send them to my landing page is they submit their email to ME first (and into my autoresponser emails) and THEN I push them to the offer page with the email prepopulated. That way I can continue to market other free offers and don't loose that lead.
      Jeff: are you using aweber service for user opt-in? what tools can be integrated with aweber to populate email to offer page?
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  • Profile picture of the author thuxen
    What he said.

    Some offers have great landing pages that don't require a presell.

    Test both.
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    • Profile picture of the author Jgregory
      Content Network is still lax about direct linking and pre-sell landing pages quality score.

      Search Network is tight and getting tighter, presell landings are being slapped now. Google Search network wants to see a domain/site/lots of supplemental pages for high QS.

      As someone mentioned, don't just drop your linen for the merchant to know everything you are doing.

      If you do grab the email on your own landing page and put it in a List (known as Pre-Populated traffic or Pre-Pop), be sure you ask and the merchant's policy condones it. Without that a lot of Submit affiliates find themselves scrubbed out and lose the months commmisions as per the policy of many mechants. Some merchants don't care
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  • Profile picture of the author dannbkk
    landing page is the key, if they get directed to your main site they will be lost where to click
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    • Profile picture of the author TheAtHomeCouple
      Originally Posted by dannbkk View Post

      landing page is the key, if they get directed to your main site they will be lost where to click
      I completely disagree. That would only apply if the landing page was optimized by a 4 year old. If you're sending your traffic to your own landing page, wouldn't you make sure that the call to action is above the fold with a very easy to see "next!" or "take me there!" button?

      It's your landing page - why would you not tell your visitor where to click?
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  • Profile picture of the author Kenster
    In general I found that a lot of long offers meaning offers that have a lot of content on the landing pages themselves do not need to be presold and filtered through another page. Shorter offers sometimes require some pre-sell.

    It obviously also depends on the traffic. If you are doing ppc then it will be really hard to get a decent quality score without building a page or better yet a site. If you are doing craigslist (and youre allowed to) you may also have to do pre-sell page because in my experience its hard to convert cl direct.
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  • Profile picture of the author KevScarb
    Always to my own Landing Pages, I am able to test more variables that way.
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  • Profile picture of the author ChrisBa
    do a landing page, this is how the people that make real money do it
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  • Profile picture of the author amits43
    I like to use both depends on the offer , if you have a landing page you can track and do in depth traffic analysis and some time i like just redirect , as i know that i am going to follow all the white hat technique because AM can catch .
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    • Profile picture of the author Jgregory
      Pre-Sell Landing pages with Google Adwords

      Google's intention is that these will be required for all affiliates. Yes, they have a category of rules just for affiliates.

      Display URL in Ad must match Destination URL and Destination domain.

      That pretty much takes care of direct linking. Few merchants are going to allow using their domain in the Display URL. If the domain is trademarked, Google stops it anyway

      Although a lot direct linking slips through the cracks now, with redirects. The screws will likley tighten down as they always do.

      Yahoo and MSN(Bing) not sure but still lax on it
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