by WF- Enzo Administrator
13 replies
I came across an article on AdWeek which summarises that every $1 spent on radio advertising returns around $12 in consumer purchases.

Granted, I agree with this. Many of us drive on our way to work, tuned in to the radio where ads blast through the speakers.

Thoughts?
#ads #radio #work
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  • Profile picture of the author Jeremy Bowers
    What is radio ad? Can you please elaborate? How can it helpful for our business.
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    • Profile picture of the author WF- Enzo
      Administrator
      You don't know what a radio ad is?

      Originally Posted by Jeremy Bowers View Post

      What is radio ad? Can you please elaborate? How can it helpful for our business.
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  • Advertising is forever advertising, you should rely on the reality of your business and choose the right plan to avoid losing costs.
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  • Profile picture of the author Kay King
    Many of us drive on our way to work



    Had a chuckle at that - it is true but the goal of many here is to NOT have to 'drive to work'.
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    Saving one dog will not change the world - but the world will change forever for that one dog.

    I wish offended people would react like fainting goats and quietly tip over.
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  • Profile picture of the author kikolani
    Like most advertising channels, it depends on your target audience. Some radio stations will have a page on their website for advertisers to learn about their listeners' demographics, like this listener profile.

    According to Neilsen in 2018, 93% of US adults 18 or older listen to the radio, making it more popular platform than tv, smartphone, pc, tv-connected device, and tablet.



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  • Profile picture of the author StephenCooksey
    Radio Ads work but in the today technology world, it is impossible to drive as much as traffic & leads as compared to digital ads. So, you can use social media marketing, classified ads marketing & various other digital marketing methods to generate leads & increase the conversion rate for the business.
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  • Profile picture of the author starbaby
    Yes people still listen to radio in car and at home
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  • Profile picture of the author myob
    Radio (as well as TV) ads have always been very effective for driving traffic. Perhaps more so now than ever before, because of growing market segmentation, you can target specific demographics.
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  • Profile picture of the author N1coleW
    I don`t even remember when I have listening the radio last time. It definitely has it`s own audience, but it is very narrow, I think so, but again, it depends on many factors
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  • Profile picture of the author Matthew Stanley
    Cars being wired with ad-free music services obviously further challenge this industry. Think there's still a place for high LTV lead generation ads (Celino and Barnes, anyone?), but the days of using radio for higher funnel brand building are fewer and further between (perhaps I'm just waxing nostalgic for the old "Real Men of Genius" spots from early 2000's
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  • Profile picture of the author luciesmazanska
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    Originally Posted by WF- Enzo View Post

    I came across an article on AdWeek which summarises that every $1 spent on radio advertising returns around $12 in consumer purchases.

    Granted, I agree with this. Many of us drive on our way to work, tuned in to the radio where ads blast through the speakers.

    Thoughts?
    not for every niche I think
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    ★★★★★
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  • Profile picture of the author niftystats
    sounds good, and what did you sell specifically? what niche? what focus?
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