Microsoft spent more advertising the Surface than Apple spent on the iPad
According to VentureBeat, Microsoft spent "$219.1 million on ads for the product, an 18.76% increase year over year."
Apple, meanwhile, spent only $26.4 million on a single ad with approximately 824 million impressions. Yes, Microsoft is heavy on promoting the Surface line especially the ARM-based Surface Pro X.
While iPads still dominate the tablet space, Microsoft is playing catch up. Let's see where this goes in 2020.
Apple, meanwhile, spent only $26.4 million on a single ad with approximately 824 million impressions. Yes, Microsoft is heavy on promoting the Surface line especially the ARM-based Surface Pro X.
While iPads still dominate the tablet space, Microsoft is playing catch up. Let's see where this goes in 2020.
