by worcaz
2 replies
I'm newbie for CPA & PPC. What is the advantage & disadvantage of this two methods? Which one is better to choose. Where to start learning this technique for newbie?...:confused:
#cpa #ppc
  • Profile picture of the author jonshannow
    They are not two competing methods.

    CPA - Cost Per Action is when you drive traffic to a advertisers page and get paid if the visitor makes a action, ie filling in a form, a sale, a email etc.
    PPC - Pay Per Click is a advertsing form where you pay for each visitor that clicks on your ad and visit's your site. Google adwords is the biggest, but there are many more.

    You can use PPC to get people to your landing page, then if they visit the advertisers page and complete the Action you get paid!

    Good Luck
    {{ DiscussionBoard.errors[1341667].message }}
  • Profile picture of the author Burtgummer
    Think of CPA just like Clickbank or any other affiliate network, except you aren't selling a product (most of the time). CPA is based around an action that a visitor takes, such as filling in a form, or submitting personal info for a free trial of a product.

    PPC is a method of getting traffic to your CPA offers. Sure, you could use organic/SEO methods, but PPC is a faster way of delivering traffic....but also much more risky if you aren't experienced.
    Signature

    “Today's scientists have substituted mathematics for experiments, and they wander off through equation after equation, and eventually build a structure which has no relation to reality.” -Nikola Tesla

    {{ DiscussionBoard.errors[1341761].message }}

Trending Topics