Google Ads updates campaign change history

by WF- Enzo Administrator
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An update to Google Ads now makes it easier for advertisers to view how changes in advertising campaigns affect ad performance. Moving forward, advertisers can now view any changes with annotations in their performance charts.

With pertinent data now shown on the performance chart, advertisers can now better understand how minor changes impact their campaign performance. And per Google:

"For example, let's say you notice a drop in conversions for one of your active campaigns. With the change history report, you can now hover over the markers in the performance chart to get more details about the changes you've made over a defined period."

And great - advertisers can now use decision analysis to improve future campaigns more effectively, because any previous campaigns changes will show up on the chart.

#ads #campaign #change #google #history #updates
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