
Uber ventures into advertising in new OOH deal

Participating cities include Atlanta, Dallas, and Phoenix, and each driver participating in the pilot programme will receive $300 to install the display units, plus another $100 weekly when driving north of 20 hours with the displays.
And Uber vehicles will now look like regular cabs with OOH advertising as seen below (but of course without all the taxi decals):

They have the potential to become an OOH advertiser too, as it's reported that that sector is in a resurgence, particularly driven by tech which Uber is an expert. And yes, I've seen Grab units with OOH ads installed in Southeast Asia.

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Medon -
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