However, a study concluded that OOH ads experience growth per quarter for a 35% increase from 2010 to 2018. And by 2021, experts have predicted that OOH advertising will be a $33 billion industry.
This revival is pretty much attributed to technology advances, and more importantly - online ads have reached a tipping point that people have become immune and pissed from seeing targeted ads. I personally report every ad I see on Instagram, I have adblockers installed on my Edge Chromium and Google Chrome, and I make sure I skip every ad that shows on YouTube.
In contrast, strategically-placed billboards, for instance, still have their touch and are often still more effective advertising strategies. To put things into perspective, here are the top 20 OOH spenders:
- American Express
- Metro by T-Mobile
- Universal Pictures
And this is just the start. Tech is always evolving, and I'm keen on seeing how OOH evolves with the digital space.