I have a doubt in creating a Facebook ad campaign with the same audience under 2 different ad objective.
I am creating a messenger ad campaign with the objective of click to messenger ad (the ad will run on both Facebook and Instagram). At the same time, I am also creating another messenger ad campaign but with the objective of Instagram direct only (means the ad will run only on Instagram). Now the fact is the audience and the ad under both the campaigns is the same.
My question is will it create audience overlap issue?