6 replies
Hi, we use Adsense on some of our website, but have been thinking about swapping to Ezoic as they state higher returns using their platform. Anyone have any data/stats on this and any issues changing over platforms?
#adsense #ezoic
  • Profile picture of the author Pribeiro
    Hello,

    Well i have been in the same path as you, and my experience with both is that Adsense will never optimize the ads for an high RPM, instead you will need to do it the best way you can.

    On the other hand Ezoic has a programmatic intelligence where they will test the placeholders along in your entire blog or website.

    How much you will make will depend a lot in the niche, target audience countries and the language of the website.

    For me increased around 3x - 4x but my website is Portuguese and so the EPMV is around $3 , now if you have english content and the target audience is from USA, depending on the niche you can make between $5 up to $50 per 1000 pageviews.

    But comparing with Adsense its a no brainer.

    What i dont like about Ezoic, is the fact with the injection of a lot of coding you will see that your website will start to slowdown and then you will be forced to optimize the website to reach Core Web Vital standards (what is not easy to achieve).

    Before joining ezoic and without ads my score regarding to Core Web Vitals was between 95% - 100% after joining ezoic dropped to 40% - 50% and after doing a lot of optimizations was able to achieve 80% - 85%

    So expect to have the website much slower then you had it before.

    Regarding to revenue its a no brainer to move into Ezoic.
    {{ DiscussionBoard.errors[11723001].message }}
    • Profile picture of the author blairquane
      Originally Posted by Pribeiro View Post

      Hello,

      Well i have been in the same path as you, and my experience with both is that Adsense will never optimize the ads for an high RPM, instead you will need to do it the best way you can.

      On the other hand Ezoic has a programmatic intelligence where they will test the placeholders along in your entire blog or website.

      How much you will make will depend a lot in the niche, target audience countries and the language of the website.

      For me increased around 3x - 4x but my website is Portuguese and so the EPMV is around $3 , now if you have english content and the target audience is from USA, depending on the niche you can make between $5 up to $50 per 1000 pageviews.

      But comparing with Adsense its a no brainer.

      What i dont like about Ezoic, is the fact with the injection of a lot of coding you will see that your website will start to slowdown and then you will be forced to optimize the website to reach Core Web Vital standards (what is not easy to achieve).

      Before joining ezoic and without ads my score regarding to Core Web Vitals was between 95% - 100% after joining ezoic dropped to 40% - 50% and after doing a lot of optimizations was able to achieve 80% - 85%

      So expect to have the website much slower then you had it before.

      Regarding to revenue its a no brainer to move into Ezoic.
      Thanks for this. I did the change over to Ezoic and the revenues do look good so far. Still working on the CWV's but their support has been good here and helping me with what to do. I'll probably stick with Ezoic as long as I can get the site speed up.
      {{ DiscussionBoard.errors[11726024].message }}
  • Profile picture of the author blairquane
    Further to my original post, the sites I left on Adsense have now seen a significant drop in revenue over the last week. The traffic to those site is still consistent and the adsense revenue has also been consistent for at least the last 12 months, but now it has dropped. Is google angry for me moving to Ezoic on some of my sites?! I highly doubt it, but has anyone else seen a dip in asdense revenue over the last week?
    {{ DiscussionBoard.errors[11726042].message }}
  • Profile picture of the author apzomedia
    Thanks For the valuable information.

    Regards,
    [Link Removed by Moderator]
    {{ DiscussionBoard.errors[11726264].message }}
  • Profile picture of the author toysoldier80
    I think you should stick with AdSense. Maybe switch the niches you are in as AdSense usually pays out ads depending on what niche you are in. Affiliate marketing, network marketing etc are some of the lowest payouts you can be in, if not the lowest, in regard to ads placed on those niches via adsense.
    {{ DiscussionBoard.errors[11736440].message }}
  • Profile picture of the author Alex Capra
    Is anyone here using Ezoic with Elementor Pro and if so have you experienced any issues with loading?
    {{ DiscussionBoard.errors[11739870].message }}

Trending Topics