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Margins on Adwords->CPA

by Mattkau
8 replies
Anyone know a rough average on the returns in CPA
eg spend $100 in adwords, get $150 in revenue?

Or, would you like to share your margins ?
#adwords&gtcpa #adwords>cpa #margins
  • Profile picture of the author williamrs
    I think it really depends on the offer... really hard to say
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  • Profile picture of the author TheScalper
    Okay, to get a bit more into details:

    I'm promoting credit cards via AdWords (non US market) and it depends on the keywords. With some kws I get usually 25-30 % profit (=125-130 % revenue) and with others there are only 8 %.

    By rule of thumb I would say that everything over 10 % profit is fair (as long as you can scale it up!).
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  • Profile picture of the author Kenster
    Yes there definitely isnt an average return on cpa offers. I wont mind losing a little on email submits if I can get a lot of volume and scale up on the back end. If I'm in a small niche that is hard to scale up, then its not worth my time to do anything under 50% return.

    At the end of the day, worry more about profit than return. People seem to be so stuck on return sometimes that they forget the goal, which is putting dough in your pocket. If you are getting a crappy return but have the volume, you can make a real lot of money, much more money than having an awesome return but not being able to generate the traffic.

    best of luck
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    • Profile picture of the author lazavas
      Originally Posted by Kenster View Post

      Yes there definitely isnt an average return on cpa offers. I wont mind losing a little on email submits if I can get a lot of volume and scale up on the back end. If I'm in a small niche that is hard to scale up, then its not worth my time to do anything under 50% return.

      At the end of the day, worry more about profit than return. People seem to be so stuck on return sometimes that they forget the goal, which is putting dough in your pocket. If you are getting a crappy return but have the volume, you can make a real lot of money, much more money than having an awesome return but not being able to generate the traffic.

      best of luck
      kenster

      i just want to take the time to thank u, reason being is that u are always offering good advice and u seem like a nice guy, cheers mate
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  • Profile picture of the author MR.MOE
    I agree with lazavas. Kennster I always see you having great replies and trying to help everyone and you seem like a really cool guy. Thanks bro

    Moe
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    • Profile picture of the author tehering
      Let me be the third to say Thanks! Kennster always answers my q's with intelligence and actionable ideas...
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      • Profile picture of the author Kenster
        Originally Posted by lazavas View Post

        kenster

        i just want to take the time to thank u, reason being is that u are always offering good advice and u seem like a nice guy, cheers mate
        Originally Posted by MR.MOE View Post

        I agree with lazavas. Kennster I always see you having great replies and trying to help everyone and you seem like a really cool guy. Thanks bro

        Moe
        Originally Posted by tehering View Post

        Let me be the third to say Thanks! Kennster always answers my q's with intelligence and actionable ideas...


        Thanks for the kind words guys. Yes I actually learned a ton from this forum and without it, I will admit that I may have bailed out of IM when I was a struggling newbie trying to find my way in IM. Thank god I didnt.



        This is a great place!

        kenster
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  • Profile picture of the author Fox30
    It depends on the offer, the market, the keywords, the landing page, your ad copy, etc, etc

    As mentioned above, there is no average return IMHO
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