13 replies
Did I make a newbie mistake by promoting a weight loss offer for my first CPA campaign?

My AM loved my LP...I did the appropriate keyword research...but am having a difficult time driving traffic via Content network (costly!) & banner ads via Clicksor...I'm waiting for ad approval by Pulse360...

I'm only allocating $10 per day per ad network (just 3)...but it seems like I would have to increase my adspend significantly to get enough clicks to evaluate the offer...

Thoughts!
#loss #offer #weight
  • Profile picture of the author XRevJosh
    no you can still make some decent cash with weight loss offers.
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  • Profile picture of the author Kenster
    You can make money from weight loss offers still, but the trouble with ppc is that it tends to take a lot in testing to achieve great margins. WIth low adspend, it will take a long time to collect enough data to effectively split test and optimize campaigns.

    So, just be patient and take baby steps to start optimizing your campaign.

    best of luck
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  • Profile picture of the author Fox30
    To keep your costs down, use really long tail keywords that get traffic, but keywords that not many advertisers are using.

    For example, the keyword, "lose weight without working out" currently gets about 320 monthly searches in google and the cost is roughly $0.05.


    Good luck!
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    • Profile picture of the author tehering
      Good idea...would you still use the content network and limit ad groups to just 10-20 keywords?

      Thanks Fox30...
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    • Profile picture of the author Andy1750
      Originally Posted by Fox30 View Post

      To keep your costs down, use really long tail keywords that get traffic, but keywords that not many advertisers are using.

      For example, the keyword, "lose weight without working out" currently gets about 320 monthly searches in google and the cost is roughly $0.05.


      Good luck!
      Hello,

      Now this is something that I have never understood. "Lose weight" is very competitive term and there will undoubtedly be a lot of people bidding on the broad search term. If someone is bidding high on the broad search term how could you get an exact match of the above search term for so cheap? I would assume that Google would allocate the impression to who every bids the most - in this instance to the advertiser bidding on the broad match for "lose weight."

      Would appreciate any feedback on this.

      Andy
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      Not trying to sell you anything :-)

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  • Profile picture of the author dropship
    It's also a good idea to try and write some articles with targeting micro niche keywords in weight loss to test out the offers you're promoting without wasting a lot of money on paid traffic.
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    • Profile picture of the author Kenster
      Originally Posted by dropship View Post

      It's also a good idea to try and write some articles with targeting micro niche keywords in weight loss to test out the offers you're promoting without wasting a lot of money on paid traffic.

      Yes there are a lot of free or almost free methods to test offers but it will take a bit longer as there is more work and less traffic. PPC is great for testing but it costs, so depending on your budget, pick wisely!

      best of luck
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  • Profile picture of the author andybeveridge
    I started an ad campaign last week on a low budget in this niche. I used Yahoo ads and had some early success ( 3 sales ) This week however nothing and all profits gone.
    I reckon if a fellow warrior offered up a service teaching us how to do ad campaigns correctly, I would be one of the first onboard.

    Andy Beveridge
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    • Profile picture of the author davemiz
      google isn't allowing weight loss offers on content network now.... if you see any its just a matter of time till they're nuked.

      FTC is coming down HARD on G....
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  • Profile picture of the author Kenster
    If you can get a great site together that scores high then you arent necessarily spending a lot, if any more, than the other advertisers.
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  • Profile picture of the author ian rowe
    I dont seem to have the time to market weight loss products it is so competive that the big boys have it covered in most areas.
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  • Profile picture of the author samhig
    I do ppc, but only with products which I got a webpage set up, then I use adsense to reduce my ppc costs and sign up form to build list. If I get a sale, sweet, ice on the cake, if not, my PPC only cost pennies. It's important to find a great products and I won't be surprised if someone tells me 98% PPCs are losing money, you really need to find a profitable niche. weight loss is a profitable niche, but too many people are competing. Probably will need to dig deeper, like long tail keywords and mix it with other strategies.
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  • Profile picture of the author Kenster
    You DO have enough time to market weight loss products. If you do a little creative thinking and think outside the box, my bet is that you will do just fine.

    You dont have to compete directly with the big guys. Dont bid for keyword six pack abs or best diet. Think of some sub-niche related to weight loss and dominate that sub niche.
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